Paul Adrian

Co-Founder and CEO, latakoo · 1 appearance on the record.

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founderexecutivejournalist

Paul Adrian is the co-founder and CEO of latakoo, a video transfer and workflow management platform. Prior to founding the company in 2010, he spent two decades working as an investigative broadcast journalist.

11statements → 7claims → 2claims resolved → 3.91/5average certainty → 1.36/5average debate potential →

2 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Paul argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Adrian: Latakoo holds patent for simultaneous compression and upload

“We have a patented simultaneous compression and upload. So I would break the file up, encode a chunk, upload the chunk to a network of edge servers.”

Paul Adrian Feb 7, 2020 ▶ 3:22 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Paul Adrian on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Paul Adrian said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Adrian: Lighter Capital quoted Latakoo a 2x loan repayment cap

“The terms we saw and we actually spoke to them, it would have been more like a hundred percent payback. So it would have been twice what they gave us, we would have to pay back. And others we've seen have been like in the three X category.”

Paul Adrian Feb 7, 2020 ▶ 12:34 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Not checkable as stated

Adrian: Latakoo achieves 120% net revenue retention with negative monthly churn

“And so we have a negative net revenue churn rate of about 1.7%, -1.7% per month. So on an annual basis, that's about -20%. So what that means in a sense is a buck that we had from a customer a year ago, we now have a buck 20 from that customer.”

Paul Adrian Feb 7, 2020 ▶ 6:41 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Disclosure

Adrian: Latakoo is pursuing SBA loans with 7-8% interest rates

“So now, we're going after SBA money. And that gets us down to like, you know, seven, eight percent and a 10 year payback.”

Paul Adrian Feb 7, 2020 ▶ 10:11 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Disclosure

Adrian: Latakoo founders must personally guarantee their SBA bank loan

“Yes. I mean, again, it is attached to the company, but it's also attached to the founders. So there is other stuff we've got to throw into the mix.”

Paul Adrian Feb 7, 2020 ▶ 11:28 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Supported

Adrian: Latakoo holds patent for simultaneous compression and upload

“We have a patented simultaneous compression and upload. So I would break the file up, encode a chunk, upload the chunk to a network of edge servers.”

Paul Adrian Feb 7, 2020 ▶ 3:22 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Not checkable as stated

Adrian: Latakoo averages $1,000 monthly per customer for an $11,250 ACV

“So our average customer pays us about a thousand dollars a month. Our annual customer value is about 11,250 today.”

Paul Adrian Feb 7, 2020 ▶ 3:43 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Not checkable as stated

Adrian: Latakoo has 142 paying customers as of early 2020

“142 customers.”

Paul Adrian Feb 7, 2020 ▶ 4:14 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Not checkable as stated

Adrian: Latakoo grew revenue by 25% to 30% year-over-year

“So we've grown this year about. 25, 30%.”

Paul Adrian Feb 7, 2020 ▶ 4:26 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Disclosure

Adrian: Latakoo burned early millions pushing sales before product was ready

“Raised a couple of million dollars, primarily from Team members, but also from angels primarily, and we ran through that pretty quickly, you know, because of the development cycles and early, you know, trying to push, push, push, maybe before it was ready to s…”

Paul Adrian Feb 7, 2020 ▶ 5:15 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Not checkable as stated

Adrian: Latakoo has a $9,000 customer acquisition cost and 9-month payback

“So our CAC is 9000 or just under 9000 dollars today. So that's about a nine month payback period.”

Paul Adrian Feb 7, 2020 ▶ 7:26 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Assertion Supported

Adrian: Latakoo is in Avid's price book across 140+ countries

“We're a certified solution, and we're in their price book. So that gives us access to their network of direct sales and resellers that In more than a 140 countries.”

Paul Adrian Feb 7, 2020 ▶ 8:39 1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management

Appearances (1)

Episode	Date	Speaking time
1658 Why 142 Production Teams Pay Him $142k/mo For Quicker File Management	Feb 7, 2020	9m

Paul Adrian

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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