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Michael Perry

Founder & CEO, Maple · 2 appearances on the record.

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founderexecutiveoperator@michaelperry ↗LinkedIn ↗growmaple.com ↗

Michael Perry founded Kit, an AI-driven marketing assistant startup that was acquired by Shopify in 2016, where he served as Director of Product. In 2020, he founded Maple, a family technology platform and mobile app designed to help parents manage household life.

33statements → 18claims → 2claims resolved → 3.91/5average certainty → 1.33/5average debate potential → ≈4.0/5argument clarity, estimated → 7said about them ↓

0 supported 1 partly supported 1 contradicted 16 not checkable as stated how the 18 claims stand · each chip opens the sources

1 prediction · 17 assertions · 4 opinions · 1 insight · 10 disclosures · every statement was checked. The prediction and assertions are the 18 claims: statements the public record can support or contradict. 2 are resolved, and 16 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michael argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Kit won Facebook's Innovative Partner of the Year award in 2015
“So we're a Facebook marketing partner. We just got innovative partner of the year in 2015.”
Michael Perry Sep 19, 2016 ▶ 1:37 KitCRM, $38K MRR, 2000 Customers

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
50% certainty 4
0% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michael Perry on measured tape to publish a rate. This says nothing about how they speak.

Everything Michael Perry said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Investors avoid small business technology because it is difficult to crack
“I think a common thing, an issue that people who build within the small business sector face is no one wants to invest in technology for SMB because it's such a tough nut to crack.”
Michael Perry Sep 19, 2016 ▶ 3:14 KitCRM, $38K MRR, 2000 Customers
Opinion
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Michael Perry Sep 19, 2016 ▶ 14:51 KitCRM, $38K MRR, 2000 Customers
Opinion
VCs avoid funding SMB tech because it is a tough market
“And I think a common thing, an issue that people who build within the small business sector face is no one wants to invest in technology for SMB because it's such a tough nut to crack.”
Michael Perry Apr 3, 2016 ▶ 4:26 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Opinion
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Michael Perry Apr 3, 2016 ▶ 17:11 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit abandoned taking a 10% ad-spend cut because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Sep 19, 2016 ▶ 9:37 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit plans a 2016 priced round to fund headcount and burn
“Yeah. I mean we're, you know, we're fortunate enough to be, we're obviously revenue generating and we're, you know, gravitating towards a break even point. But you know, we're not in the business obviously just To reach break even, you know, we want to increas…”
Michael Perry Apr 3, 2016 ▶ 5:48 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Insight
Venture capital should fund pure growth acceleration, not startup experimentation
“Raising venture capital, obviously, as you know, is not for everybody. But you have to be in position to use that capital purely for acceleration. Like for us, it can't be just like experimental cash.”
Michael Perry Apr 3, 2016 ▶ 14:26 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit's SMS product launched in 2015 and became 100% of its business
“And we launched that in January of 2015, the SMS component, which is now basically a hundred percent of our business.”
Michael Perry Sep 19, 2016 ▶ 4:16 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit has approximately 2,000 paying customers
“We have about 2000 paying customers.”
Michael Perry Sep 19, 2016 ▶ 5:03 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit averages 4% monthly customer churn across its marketplace partners
“Well, I think that, you know, right now what we see is that we average pretty consistently a four percent churn within our marketplace partners.”
Michael Perry Sep 19, 2016 ▶ 6:13 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit acquires new customers for approximately $21
“Our cost per acquisition is about 21 dollars.”
Michael Perry Sep 19, 2016 ▶ 7:40 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Sep 19, 2016 ▶ 7:48 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit surpassed $30,000 in monthly recurring revenue in January 2016
“January, we just cleared over 30 KMR.”
Michael Perry Sep 19, 2016 ▶ 11:23 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit's net monthly cash burn ranges from $30,000 to $40,000
“Well, our net cash per monthly right now on any given month can be anywhere from 30 to 40 K.”
Michael Perry Sep 19, 2016 ▶ 12:28 KitCRM, $38K MRR, 2000 Customers
Assertion Not checkable as stated
Kit CRM's SMS component now makes up 100% of its business
“And we launched that in January of 2015, the SMS component, which is now basically a hundred percent of our business.”
Michael Perry Apr 3, 2016 ▶ 5:30 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM reached approximately 2,000 paying customers by January 2016
“We have about 2000 paying customers.”
Michael Perry Apr 3, 2016 ▶ 6:16 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM's average revenue per user approaches $19 per month
“We're just kind of approaching 19 dollars.”
Michael Perry Apr 3, 2016 ▶ 6:27 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM consistently averages a 4% monthly customer churn rate
“Well, I think that, you know, right now what we see is that we average pretty consistently a four percent churn within our marketplace partners.”
Michael Perry Apr 3, 2016 ▶ 7:27 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM's customer acquisition cost is approximately $21
“Our cost per acquisition is about 21 dollars.”
Michael Perry Apr 3, 2016 ▶ 8:54 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit CRM spends its entire customer acquisition budget on Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Apr 3, 2016 ▶ 9:02 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM managed $80K in November ad spend, dropping to $40K
“It was about 80,000 dollars in ad spend. In November. And then we're basically in both December and January. So about 40,000. So it cut in half.”
Michael Perry Apr 3, 2016 ▶ 10:38 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit CRM dropped a 10% ad fee because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Apr 3, 2016 ▶ 10:50 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Prediction Not checkable as stated
Missing $150K to $200K MRR by year-end would mean failure
“It's like, can we get to that 150 K MRR, right? Like I think that one 50 to 200 K MRR, if we don't satisfy that, the years of failure, we very much look at I think when you look at great sports teams, right? It's like championship or bust, right? Like second p…”
Michael Perry Apr 3, 2016 ▶ 11:49 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Assertion Not checkable as stated
Kit CRM cleared $30,000 in monthly recurring revenue in January 2016
“January, we just cleared over 30 KMR.”
Michael Perry Apr 3, 2016 ▶ 12:37 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222

Show 9statements(9 left)

The other half of the tape: Michael Perry's own voice is left out of every number here. Other people bring the name up 7 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4Joe Saul-Sehy 3

Every mention by year

tap a year for its mentions
0042832016episodesmentions
0232016episodes it came up in
001.31.52.532016episodesmentions per episode
2016 7 mentions in 3 episodes 2 per episode

Appearances (2)

EpisodeDateSpeaking time
KitCRM, $38K MRR, 2000 Customers Sep 19, 2016 11m
LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222 Apr 3, 2016 11m
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