Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q I love it. Okay. So, so what, let's like just jump right in. So what's the business you're currently working on and, and last, like how, how does it help you make money? How do you make money?
A Yeah. So Kit is a virtual marketing assistant. So we work with e-commerce, uh, businesses primarily using one of the five, uh, platforms we've partnered with. So that would be Shopify, big commerce, Etsy, big cartel, or tick tail. They connect their store, uh, their social outlets and their phone to kit. And then basically they jump into a conversation with kit over text message. Kit is able to analyze their social and sales data and basically handle all facets of marketing for their business. So We're a Facebook marketing partner. We just got innovative partner of the year in 2015. So Kit can do everything over SMS, uh, buy Facebook ads, buy Instagram ads, do email marketing, post to their Facebook page, send thank you emails to their customers. So our big focus is, um, we, we really feel like we've discovered the solution to the real problem. And that is a majority of the people that we're working with are by themselves. And the issues that they face is that they don't have a labor source to help their businesses grow and succeed. And that's what we are very dedicated to building is providing them with that talent to focus on something that they really don't have expertise or domain knowledge in. And they pay us a monthly fee to keep kit on their payroll, so to speak.
AI assessment note: “Kit is a virtual marketing assistant... they pay us a monthly fee”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q No, it makes good sense. Like it makes perfect sense and help us understand, help us understand before we get to my favorite part of the show for You know, it's December, 2016. You're jumping up and down, celebrating X revenue number. What revenue number would you love to hit in 2016?
A I mean, I think when we look at the success of the year, right? It's like, can we get to that 150 K MRR, right? Like I think that one 50 to 200 K MRR, if we don't satisfy that, the years of failure, we very much look at, um, I think when you look at great sports teams, right? It's like championship or bust, right? Like second place is a fail. Um, like for us, if we really don't hit those metrics, even though we're not going to go out of business, if we don't hit those metrics, it's more so we have the mentality that not hitting those metrics is not an option, right? Like we have to hit those numbers. So, I mean, jumping up and down is like, we destroyed that. We did 304 hundred K MRR 12 months from now. Um, but you know, really what our sites are set on is that two 50 number.
AI assessment note: “jumping up and down is like, we destroyed that. We did 304 hundred K MRR”
Answered produced feed
D 4 · C 3 · P 3 · Cm 3 3.30
Q Well, Michael, if I'm doing the math right though, that, that at 21 to 26 customer acquisition cost is fine. If you've got a 20 dollar ARPU and, and you've got, which mean, and then a four percent churn that would put lifetime value at what? Like four 75 ish.
A Yeah. I haven't really calculated the LTV to be honest with you. Uh, just because I've been just Pretty operational at the moment, but, uh, I mean, yeah, we're very happy with our metrics in terms of acquisition and churn. I mean, we're always, of course, trying to get down to zero for both. That's like the name of the game. How close to zero can you get? But, you know, we've been really fortunate the last six months where we really feel like we unlocked, um, something kind of special. Um, you know, January as a whole was kind of a hard month just because we're in a very seasonal business. Um, you know, kind of people have that. I didn't make any sales at Christmas time. Maybe it's time for me to power down and, you know, turn my business
AI assessment note: “I haven't really calculated the LTV to be honest with you.”
Answered produced feed
D 4 · C 3 · P 2 · Cm 2 2.90
Q Well, Michael, if I'm doing the math right though, that, that at 21 to 26 customer acquisition cost is fine if you've got a twenty-dollar ARPU and, and you've got, which means, and then a four percent churn, that would put lifetime value at what, like four 75 ish?
A Yeah. I haven't really calculated the LTV to be honest with you. Uh, just because I've been just pretty operational at the moment, but, uh, I mean, yeah, we're very happy with our metrics in terms of acquisition and churn. I mean, we're always, of course, trying to get down to zero for both. That's like the name of the game. How close to zero can you get? But, you know, we've been really fortunate the last six months where we really feel like we unlocked, um, something kind of special. Um, you know, January as a whole was kind of a hard month just because we're in a very seasonal business. Um, you know, kind of people have that. I didn't make any sales at Christmas time. Maybe it's time for me to power down and, you know, turn my business off.
AI assessment note: “I haven't really calculated the LTV to be honest with you.”
Partly produced feed
D 2 · C 4 · P 2 · Cm 3 2.75
Q Okay. And help us understand just volume wise. When did you start the business and how many customers are you working with today?
A Yeah, that's a great question. So we started the business October of, and that's when we initially launched as a web application, um, kind of got our kicked out of us for a year. Just the fact that we're turning, turning a lot of customers. Um, we were really having a hard time building a sticky product. You know, we were really excited about what we initially built, which was connect your Facebook, connect your Twitter, connect your Instagram. Like let's harvest this really rich data from the people who are most engaging with your brand. Let's try to build a Facebook ad builder, uh, let them skip the whole power editor shitty experience. Let's use that data to help them with the targeting. And we just weren't really getting a gravitational pull to our product. And I think a common thing, an issue that people who build within the small business sector face is no one wants to invest in technology for SMB because it's such a tough nut to crack.
AI assessment note: “So we started the business October of, and that's when we initially launched”
