Prediction certainty 4/5 debate potential 1/5

Missing $150K to $200K MRR by year-end would mean failure

Michael Perry · LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222 · Apr 3, 2016 · at 11:49

Kit CRM founder Michael Perry sets his revenue growth targets for the company for the end of 2016.

0:00 / 0:28exact quote · 28.9s
720p mp4 · rendered on demand · StarZero watermark
“It's like, can we get to that 150 K MRR, right? Like I think that one 50 to 200 K MRR, if we don't satisfy that, the years of failure, we very much look at I think when you look at great sports teams, right? It's like championship or bust, right? Like second place is a fail. Like for us, if we really don't hit those metrics, even though we're not going to go out of business, if we don't hit those metrics, it's more so we have the mentality that not hitting those metrics is not an option, right? Like we have to hit those numbers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Michael Perry

Opinion
Investors avoid small business technology because it is difficult to crack
“I think a common thing, an issue that people who build within the small business sector face is no one wants to invest in technology for SMB because it's such a tough nut to crack.”
Michael Perry Sep 19, 2016 ▶ 3:14 KitCRM, $38K MRR, 2000 Customers
Opinion
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Michael Perry Sep 19, 2016 ▶ 14:51 KitCRM, $38K MRR, 2000 Customers
Opinion
VCs avoid funding SMB tech because it is a tough market
“And I think a common thing, an issue that people who build within the small business sector face is no one wants to invest in technology for SMB because it's such a tough nut to crack.”
Michael Perry Apr 3, 2016 ▶ 4:26 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Opinion
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Michael Perry Apr 3, 2016 ▶ 17:11 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit abandoned taking a 10% ad-spend cut because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Sep 19, 2016 ▶ 9:37 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit plans a 2016 priced round to fund headcount and burn
“Yeah. I mean we're, you know, we're fortunate enough to be, we're obviously revenue generating and we're, you know, gravitating towards a break even point. But you know, we're not in the business obviously just To reach break even, you know, we want to increas…”
Michael Perry Apr 3, 2016 ▶ 5:48 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.