Kit CRM

13 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Apr 3, 2016 by Michael Perry · said 12 times in 2 episodes since 2016 · across every show →

Mentions by year

brought up most by Michael Perry (9), Nathan Latka (3)

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2016 12 mentions in 2 episodes 6 per episode

every mention, scene by scene, with the transcript →

Everything said about Kit CRM, oldest first

Apr 3, 2016 neutral
Disclosure
Kit CRM spends its entire customer acquisition budget on Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Apr 3, 2016 ▶ 9:02 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 bullish
Prediction Not checkable as stated
Missing $150K to $200K MRR by year-end would mean failure
“It's like, can we get to that 150 K MRR, right? Like I think that one 50 to 200 K MRR, if we don't satisfy that, the years of failure, we very much look at I think when you look at great sports teams, right? It's like championship or bust, right? Like second p…”
Michael Perry Apr 3, 2016 ▶ 11:49 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016
Assertion Not checkable as stated
Kit CRM's average revenue per user approaches $19 per month
“We're just kind of approaching 19 dollars.”
Michael Perry Apr 3, 2016 ▶ 6:27 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016
Disclosure
Kit CRM founder Michael Perry went up to two years without salary
“There's been times where, you know, I went for a year and a half without paying myself or two years without paying myself.”
Michael Perry Apr 3, 2016 ▶ 14:44 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 neutral
Assertion Not checkable as stated
Kit CRM managed $80K in November ad spend, dropping to $40K
“It was about 80,000 dollars in ad spend. In November. And then we're basically in both December and January. So about 40,000. So it cut in half.”
Michael Perry Apr 3, 2016 ▶ 10:38 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 positive
Assertion Not checkable as stated
Kit CRM's customer acquisition cost is approximately $21
“Our cost per acquisition is about 21 dollars.”
Michael Perry Apr 3, 2016 ▶ 8:54 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016
Assertion Not checkable as stated
Kit CRM reached approximately 2,000 paying customers by January 2016
“We have about 2000 paying customers.”
Michael Perry Apr 3, 2016 ▶ 6:16 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 positive
Disclosure
Kit CRM does not need to raise additional capital in 2016
“If we didn't raise money this year, it wouldn't make a difference. We're in a unique situation where we've been very patient with how we spend capital.”
Michael Perry Apr 3, 2016 ▶ 14:08 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 neutral
Disclosure
Kit CRM dropped a 10% ad fee because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Apr 3, 2016 ▶ 10:50 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 neutral
Assertion Not checkable as stated
Kit CRM cleared $30,000 in monthly recurring revenue in January 2016
“January, we just cleared over 30 KMR.”
Michael Perry Apr 3, 2016 ▶ 12:37 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 neutral
Assertion Not checkable as stated
Kit CRM's net cash burn is between $30K and $40K monthly
“Well, our net cash burn monthly right now on any given month can be anywhere from 30 to 40 K. Just depending on variable marketing costs and things.”
Michael Perry Apr 3, 2016 ▶ 13:41 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016
Assertion Not checkable as stated
Kit CRM consistently averages a 4% monthly customer churn rate
“Well, I think that, you know, right now what we see is that we average pretty consistently a four percent churn within our marketplace partners.”
Michael Perry Apr 3, 2016 ▶ 7:27 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 bullish
Assertion Not checkable as stated
Kit CRM's SMS component now makes up 100% of its business
“And we launched that in January of 2015, the SMS component, which is now basically a hundred percent of our business.”
Michael Perry Apr 3, 2016 ▶ 5:30 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
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