Josh Ledgard

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 6claims → 0claims resolved → 3.77/5average certainty → 1.08/5average debate potential → 2said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Josh argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Josh Ledgard on measured tape to publish a rate. This says nothing about how they speak.

Everything Josh Ledgard said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Ledgard: Building a cash business requires the same tactics as selling
“Because if I want to build a cash business that we build families on, the business has to become, you know, more self-sustainable. Without us in the business, we have to hire more senior people into the company to take on some of the stuff that Scott and I are…”
Josh Ledgard Sep 29, 2016 ▶ 15:39 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Ledgard: KickOffLabs ARPU is around $75 to $80 per month
“The average customer paying per month is around 75 to 80 dollars per month.”
Josh Ledgard Sep 29, 2016 ▶ 4:03 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Josh Ledgard: KickOffLabs experiences roughly 10% monthly customer churn
“We'd see about 10%.”
Josh Ledgard Sep 29, 2016 ▶ 4:43 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Ledgard: KickOffLabs averages 1,000 active paying customers per month
“We average around about a thousand active paying customers a month.”
Josh Ledgard Sep 29, 2016 ▶ 9:48 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Ledgard: KickOffLabs generated roughly $680,000 in revenue in 2015
“And then and then in 2015 I'm gonna say if I look at the number, it's like 60, or sorry 680,000 around there.”
Josh Ledgard Sep 29, 2016 ▶ 11:47 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard: KickOffLabs cuts calculated LTV by 40% to model worst-case economics
“I tend to pretend when we're doing any of those calculations that our customer lifetime value, I tend to shave like. 40% off of that. And I assume that like the worst case scenario of a customer is worth, you know, 450 dollars or something.”
Josh Ledgard Sep 29, 2016 ▶ 12:50 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Ledgard: Paid channels drive only about 10% of KickOffLabs' customer acquisition
“Paid acquisition, which is probably more like You know, 10% of our acquisition”
Josh Ledgard Sep 29, 2016 ▶ 13:35 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Assertion Not checkable as stated
Ledgard: KickOffLabs' fully weighted CAC is between $400 and $450
“I mean that if I'm doing that, it comes out to closer to like 400 or four 50.”
Josh Ledgard Sep 29, 2016 ▶ 14:09 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard: KickOffLabs exit requires $3M-$4M personal payout
“For me to take home as a range personally, like my share of it would have to be to, for me to say yes, my share of it personally would probably have to be closer to like three or four.”
Josh Ledgard Sep 29, 2016 ▶ 16:37 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard: SEO from blog content is KickOffLabs' biggest customer draw
“One is the one is promoting content that we do, which has actually just been our biggest draw is just the SEO of the content we produce on the, on, on the blog and the website.”
Josh Ledgard Sep 29, 2016 ▶ 6:07 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard: KickOffLabs spends $800 to $1,000 monthly per marketing channel
“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”
Josh Ledgard Sep 29, 2016 ▶ 6:49 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard targets 20% to 30% annual revenue growth for KickOffLabs
“Adding 30% to the to the six, six 80 number. So I'm going for 20 to 30% growth each year.”
Josh Ledgard Sep 29, 2016 ▶ 12:14 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard
Disclosure
Ledgard: I own 50% of KickOffLabs
“I own half the company.”
Josh Ledgard Sep 29, 2016 ▶ 16:49 EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

The other half of the tape: Josh Ledgard's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs C Sep 29, 2016 11m
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