Ledgard: Paid channels drive only about 10% of KickOffLabs' customer acquisition
Josh Ledgard · EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard · Sep 29, 2016 · at 13:35
Josh Ledgard, co-founder of KickOffLabs, explains the role of paid marketing versus content and organic acquisition.
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“Paid acquisition, which is probably more like You know, 10% of our acquisition”
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More from Josh Ledgard
Ledgard: Building a cash business requires the same tactics as selling
“Because if I want to build a cash business that we build families on, the business has to become, you know, more self-sustainable. Without us in the business, we have to hire more senior people into the company to take on some of the stuff that Scott and I are…”
Ledgard: KickOffLabs ARPU is around $75 to $80 per month
“The average customer paying per month is around 75 to 80 dollars per month.”
Ledgard: KickOffLabs averages 1,000 active paying customers per month
“We average around about a thousand active paying customers a month.”
Ledgard: KickOffLabs generated roughly $680,000 in revenue in 2015
“And then and then in 2015 I'm gonna say if I look at the number, it's like 60, or sorry 680,000 around there.”
Ledgard: KickOffLabs cuts calculated LTV by 40% to model worst-case economics
“I tend to pretend when we're doing any of those calculations that our customer lifetime value, I tend to shave like. 40% off of that. And I assume that like the worst case scenario of a customer is worth, you know, 450 dollars or something.”