The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Ledgard: Building a cash business requires the same tactics as selling
“Because if I want to build a cash business that we build families on, the business has to become, you know, more self-sustainable. Without us in the business, we have to hire more senior people into the company to take on some of the stuff that Scott and I are…”
Ledgard: KickOffLabs ARPU is around $75 to $80 per month
“The average customer paying per month is around 75 to 80 dollars per month.”
Ledgard: KickOffLabs averages 1,000 active paying customers per month
“We average around about a thousand active paying customers a month.”
Ledgard: KickOffLabs generated roughly $680,000 in revenue in 2015
“And then and then in 2015 I'm gonna say if I look at the number, it's like 60, or sorry 680,000 around there.”
Ledgard: KickOffLabs cuts calculated LTV by 40% to model worst-case economics
“I tend to pretend when we're doing any of those calculations that our customer lifetime value, I tend to shave like. 40% off of that. And I assume that like the worst case scenario of a customer is worth, you know, 450 dollars or something.”
Ledgard: Paid channels drive only about 10% of KickOffLabs' customer acquisition
“Paid acquisition, which is probably more like
You know, 10% of our acquisition”
Ledgard: KickOffLabs' fully weighted CAC is between $400 and $450
“I mean that if I'm doing that, it comes out to closer to like 400 or four 50.”
Ledgard: KickOffLabs exit requires $3M-$4M personal payout
“For me to take home as a range personally, like my share of it would have to be to, for me to say yes, my share of it personally would probably have to be closer to like three or four.”
Ledgard: SEO from blog content is KickOffLabs' biggest customer draw
“One is the one is promoting content that we do, which has actually just been our biggest draw is just the SEO of the content we produce on the, on, on the blog and the website.”
Ledgard: KickOffLabs spends $800 to $1,000 monthly per marketing channel
“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”