Prediction Not checkable as stated
Mackin predicts $1B in real estate agent ad spend will leave Zillow
“As a result of that, roughly a billion dollars over the next five years of agent advertising is going to look to move To other social or search or video.”
Assertion Not checkable as stated
Curaytor ended 2020 with customer base split 50/50 services and tech
“So last year we ended with 50% of our customers who have a professional service And 50% who just rely entirely on our tech platform.”
Disclosure
Mackin: Curaytor targets top-tier enterprise agents, ignoring bottom 90%
“We're not interested in working with the bottom 90%, the part-timers, the ones that sell two or three homes a year. We want to work with sort of the entrepreneurs who actually have a business, who are trying to grow, who need the support and resources to make …”
Insight
Comparing to fast-growing SaaS causes bootstrapped startups to overinvest
“I think in a lot of cases when you're comparing yourself constantly to other fast growing SaaS companies, you tend to over invest and expect that timeline of return to be much faster than actually is. So, you know, part of the discipline of being a bootstrap c…”
Insight
Founders have power without accountability; CEOs have accountability without direct control
“Founders have all of the power, but none of the responsibility or accountability. And so, you know, you can do whatever you want to do, but you're not really responsible to anybody in, in, in, in bootstrap world. You're not accountable to anybody. Except maybe…”
Disclosure
Mackin reassigned Curaytor's entire sales team to customer service during turnaround
“One of the first decisions I made is I basically reassigned our entire sales team into customer service. And so we had virtually no salespeople. I was a salesperson, right?”
Assertion Not checkable as stated
Curaytor began 2020 with 80% SaaS and 20% services revenue
“So we well, when we started the year, we were 80% SaaS and 20% services.”
Disclosure
Curaytor reached $780,000 in monthly recurring revenue in early 2021
“Seven 80.”
Disclosure
Mackin: Curaytor serves between 480 and 500 clients
“Yeah, we have like between four 8500 clients.”
Assertion Supported
Mackin: Top 10% of US real estate agents sell 41% of homes
“The top 10% of real estate agents sell, 41% of all homes sold in the US.”
Disclosure
Mackin: Curaytor bottomed at roughly $495K MRR during COVID
“We at our bottom during COVID, geez, we got down to like probably 495,000 dollars a month in MR.”
Assertion Not checkable as stated
Curaytor burned $690,000 in cash during Mackin's first three months as CEO
“October, 2019, the first three months we were hemorrhaging cash. We burned upwards, I think around 690,000 dollars in cash in the first three months.”
Assertion Not checkable as stated
Curaytor generated over $550,000 in cash in late 2020 and early 2021
“In the last five months or last four months, excuse me, we've made over 550,000 dollars in cash.”
Disclosure
Mackin: Curaytor Equity Was Split Evenly Across Three Partners
“So we actually have a third partner, a curator. So it's one third. With the three partners, we have a silent partner who is involved in the technology at the beginning, who is now a step back from the business.”
Assertion Not publicly verifiable
Mackin: Curaytor's base subscription price is $2,275 per month
“20 to 75 a month is our base price, right? So you said our ARPU earlier was like what? 1616 50. So to sign up and partner with Curator, it's 20 to 75 per month. That's the cost.”
Disclosure
Mackin: Curaytor sales reps are tasked with closing 10 deals monthly
“Each rep is responsible for getting 10 deals per month.”
Assertion Not checkable as stated
Mackin: Curaytor's CAC Is Roughly $7,500
“You know, we tracked this really recently. So this, you know, may evolve over time, but right now our CAC is roughly about 7500 dollars.”
Assertion Not checkable as stated
Mackin: Curaytor revenue churn was roughly 1.7% in February
“Like let's, let's, let's, let's take the last you know, the month of February as an example, like our revenue churn is like 1.7%.”
