Jose Cayasso

Co-Founder and CEO, Slidebean · 2 appearances on the record.

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José Cayasso is a Costa Rican entrepreneur who co-founded Slidebean, a presentation software platform and pitch deck consulting service. He also hosts Slidebean's YouTube channel, notably the Company Forensics series, and previously founded the mobile game startup Pota-Toss.

22statements → 12claims → 0claims resolved → 3.95/5average certainty → 1.55/5average debate potential → ≈4.5/5argument clarity, estimated → 6said about them ↓

12 not checkable as stated how the 12 claims stand · each chip opens the sources

12 assertions · 2 opinions · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 0 are resolved, and 12 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jose argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jose Cayasso on measured tape to publish a rate. This says nothing about how they speak.

Everything Jose Cayasso said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Cayasso: AppSumo promos drive indirect signups through spillover buzz
“I will, I'll still defend it on the, on, on, on two bases. One, it's, these are customers that would probably not discover you otherwise. And then two, we see, we don't, I mean, we get the cash from AppSumo, like on a deferred net 60 or something, but the mont…”
Jose Cayasso Mar 4, 2019 ▶ 7:28 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Disclosure
Slidebean actively turns away enterprise clients demanding custom product features
“The classic people that we kick out the door actually, which is a big compared to what we talked about last time is, is corporate customers. So we sometimes get like a large company that would come in and say, we had a situation with EY, for example. So they w…”
Jose Cayasso Mar 4, 2019 ▶ 16:27 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Opinion
Cayasso: ClearSlide is the only presentation platform winning high-end enterprise sales
“The only presentation platform That, that does that today is clear slide. They've become kind of like the ultimate sales platform for the ultimate presentation platform for sales.”
Jose Cayasso Mar 4, 2019 ▶ 20:01 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Opinion
Slidebean CEO: Remote work and outsourced teams don't work well
“I'm not a big fan of outsourced teams, and I'm not a big fan or fan of remote work. Like, I don't think that that works significantly well. I still believe that, like, in-office collaboration is the best.”
Jose Cayasso Aug 8, 2017 ▶ 6:04 745: At $1.5m Revenue, Is This The New PowerPoint?
Disclosure
Cayasso: Slidebean halted growth hacks to focus on product and profitability
“We build ourselves to have a profitable team and then not to force ourselves to be in a position to raise money again, and then use that revenue simply to improve on the product, knowing full aware that we were gonna, you know, that we were gonna stop most of …”
Jose Cayasso Mar 4, 2019 ▶ 2:32 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Cayasso: Slidebean generated $30,000 in revenue from an AppSumo promotion
“We've run a couple of promos like AppSumo which is a very, very powerful platform. You know, that's, you know, we're talking 30,000 dollars of revenue by just running that promo.”
Jose Cayasso Mar 4, 2019 ▶ 6:49 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Cayasso: 80% of AppSumo customers churn, but 20% become power users
“Out of the hundred percent customers that subscribe from AppSumo, which is a few thousand I'll say 80% try the product a couple times and then don't come back. Some pressure on, on the customer team the week the promo runs, but that's about it. And then the ot…”
Jose Cayasso Mar 4, 2019 ▶ 9:13 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Insight
Slidebean cut churn by raising prices and offering one-time purchases
“So actually increasing the pricing was what helped our churn drop significantly. And by increasing the pricing, I mean shifting to a different type of user and changing the business model by offering this one-time presentation option so that people that don't …”
Jose Cayasso Aug 8, 2017 ▶ 4:59 745: At $1.5m Revenue, Is This The New PowerPoint?
Disclosure
Cayasso: Slidebean has reached cash flow profitability
“We are. We're actually dealing with a bunch of new problems this year, like taxes on our revenues and actual margins.”
Jose Cayasso Mar 4, 2019 ▶ 4:59 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Slidebean generates $100K to $150K in monthly recurring revenue
“So it's still on the range of a hundred to a 150 K revenue.”
Jose Cayasso Mar 4, 2019 ▶ 5:15 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Slidebean attracts 30,000 monthly signups and converts 3% to paid
“You know, even today we're subscribing around 30,000 new signups every month. So we get 30,000 people who are interested in using Slidebean, who've discovered for one reason or the other and coming to the platform, hopeful to try it and excited about it. And t…”
Jose Cayasso Mar 4, 2019 ▶ 12:37 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Cayasso: Slidebean churn is driven by infrequent presentation needs
“Most of our churn, for example, is coming from people that don't need to make presentations on a monthly basis. But that's the reality of pretty much any presentation platform.”
Jose Cayasso Mar 4, 2019 ▶ 18:33 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Assertion Not checkable as stated
Cayasso: Slidebean reduced monthly customer churn to around 3.5%
“So you know it ended up being around three, 3.5%.”
Jose Cayasso Aug 8, 2017 ▶ 4:15 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Cayasso: Slidebean has around 2,500 paying business customers
“So we're in around 2500 businesses.”
Jose Cayasso Aug 8, 2017 ▶ 5:25 745: At $1.5m Revenue, Is This The New PowerPoint?
Disclosure
Slidebean burns $10K to $20K monthly, approaching profitability
“We're burned around 10, 20 K per month which is small considering the, you know, the size of our team, but, you know, we are confident that, you know, if we ever start running out of cash in the bank from our round, we can very easily scale the operation back …”
Jose Cayasso Aug 8, 2017 ▶ 7:13 745: At $1.5m Revenue, Is This The New PowerPoint?
Disclosure
Slidebean has raised $850K in total seed funding
“We total 850 K on a seat round.”
Jose Cayasso Aug 8, 2017 ▶ 7:34 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Cayasso: Slidebean acquires customers for around $150 fully weighted CAC
“So we acquire a customer for around a 150 bucks, which is actually very good for us.”
Jose Cayasso Aug 8, 2017 ▶ 7:55 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Cayasso: Slidebean's LTV reached over $1,000 with reduced churn
“Our lifetime value, you know, lasts is actually around over a thousand dollars with our, you know, with our newcomers and our churn started reducing you know, that's new less, you know, with our recent, more recent progress in turn, but, you know, through most…”
Jose Cayasso Aug 8, 2017 ▶ 8:46 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Slidebean maintains 75% to 80% gross margins despite in-house design
“We're on the 75 to 80% range mainly because we have a large wholesales and design team, you know, just to, you know, to provide this premium service that we advertise.”
Jose Cayasso Aug 8, 2017 ▶ 10:10 745: At $1.5m Revenue, Is This The New PowerPoint?
Disclosure
Slidebean will delay fundraising until reaching $2M to $3M ARR
“So we're, you know, we're stretching and trying to speed up our growth as much as possible until we get to two to three million dollars. And then we believe that that'd be a great opportunity to, you know, to start approaching investors.”
Jose Cayasso Aug 8, 2017 ▶ 10:55 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Slidebean's CAC dropped from $250 after gaining organic SEO traction
“You know, we used to pay 200 to 50 to acquire our customers, but then when that organic reach and that you know, those SEO rankings and new rankings started paying out, paying back that's where our acquisition cost decreased.”
Jose Cayasso Aug 8, 2017 ▶ 11:28 745: At $1.5m Revenue, Is This The New PowerPoint?
Assertion Not checkable as stated
Cayasso: Most Slidebean customers switch from PowerPoint
“Mostly PowerPoint but we do have some, you know, former Prezi people that also, you know, are looking for a more efficient way to do it.”
Jose Cayasso Aug 8, 2017 ▶ 2:23 745: At $1.5m Revenue, Is This The New PowerPoint?

The other half of the tape: Jose Cayasso's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nathan Latka 5

Statements about Jose Cayasso, by other people (1)

Opinion
Latka: Slidebean would suffer a huge down round if it raised today
“Yeah, you'd get, if you raised money today, you'd be a huge down round.”
Nathan Latka Mar 4, 2019 ▶ 14:46 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?

Every mention by year

tap a year for its mentions
0031522017episodesmentions
0122017episodes it came up in
001.312.522017episodesmentions per episode
2017 5 mentions in 2 episodes 3 per episode

Appearances (2)

EpisodeDateSpeaking time
1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship? Mar 4, 2019 15m
745: At $1.5m Revenue, Is This The New PowerPoint? Aug 8, 2017 7m
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