Jose Cayasso, founder and CEO of presentation software Slidebean, explains to Nathan Latka why the company intentionally paused aggressive growth efforts to prioritize product quality and profitability.
0:00 / 0:19exact quote · 19.4s
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“We build ourselves to have a profitable team and then not to force ourselves to be in a position to raise money again, and then use that revenue simply to improve on the product, knowing full aware that we were gonna, you know, that we were gonna stop most of the growth hacking efforts and simply dedicate on building a more, a much more solid product to support our users much better.”
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More from Jose Cayasso
Insight
Cayasso: AppSumo promos drive indirect signups through spillover buzz
“I will, I'll still defend it on the, on, on, on two bases. One, it's, these are customers that would probably not discover you otherwise. And then two, we see, we don't, I mean, we get the cash from AppSumo, like on a deferred net 60 or something, but the mont…”
Jose CayassoMar 4, 2019▶ 7:281318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Disclosure
Slidebean actively turns away enterprise clients demanding custom product features
“The classic people that we kick out the door actually, which is a big compared to what we talked about last time is, is corporate customers. So we sometimes get like a large company that would come in and say, we had a situation with EY, for example. So they w…”
Jose CayassoMar 4, 2019▶ 16:271318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Opinion
Cayasso: ClearSlide is the only presentation platform winning high-end enterprise sales
“The only presentation platform That, that does that today is clear slide. They've become kind of like the ultimate sales platform for the ultimate presentation platform for sales.”
Jose CayassoMar 4, 2019▶ 20:011318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Opinion
Slidebean CEO: Remote work and outsourced teams don't work well
“I'm not a big fan of outsourced teams, and I'm not a big fan or fan of remote work. Like, I don't think that that works significantly well. I still believe that, like, in-office collaboration is the best.”
Jose CayassoAug 8, 2017▶ 6:04745: At $1.5m Revenue, Is This The New PowerPoint?
AssertionNot checkable as stated
Cayasso: Slidebean generated $30,000 in revenue from an AppSumo promotion
“We've run a couple of promos like AppSumo which is a very, very powerful platform. You know, that's, you know, we're talking 30,000 dollars of revenue by just running that promo.”
Jose CayassoMar 4, 2019▶ 6:491318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
AssertionNot checkable as stated
Cayasso: 80% of AppSumo customers churn, but 20% become power users
“Out of the hundred percent customers that subscribe from AppSumo, which is a few thousand I'll say 80% try the product a couple times and then don't come back. Some pressure on, on the customer team the week the promo runs, but that's about it. And then the ot…”
Jose CayassoMar 4, 2019▶ 9:131318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
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