Cullen: Leadiro spends roughly 20% of annual contract value on CAC
Ian Cullen · EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro · Dec 17, 2016 · at 12:14
Ian Cullen, co-founder of Leadiro, shares unit economics and customer acquisition costs for the bootstrapped data platform.
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“So I mean, their annual plans would look at probably, you know, cost of around 20% to get that customer.”
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