Disclosure certainty 4/5 debate potential 1/5

Cullen: Leadiro annual plans range from $20,000 to $40,000 per year

Ian Cullen · EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro · Dec 17, 2016 · at 6:09

Ian Cullen discusses the pricing model of his B2B data platform Leadiro.

0:00 / 0:04exact quote · 4.5s
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“The annual, annual patterns range between 20 and 40,000 per year.”

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More from Ian Cullen

Assertion Not checkable as stated
Cullen: Leadiro spends roughly 20% of annual contract value on CAC
“So I mean, their annual plans would look at probably, you know, cost of around 20% to get that customer.”
Ian Cullen Dec 17, 2016 ▶ 12:14 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Insight
Cullen: Short-term opt-out requests signal data scraping churn risk
“You can always spot those ones if they want the option to break off in maybe one or two months and that's what they're looking to do.”
Ian Cullen Dec 17, 2016 ▶ 13:58 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Disclosure
Cullen: Leadiro customers pay $6,000 to $10,000 monthly on average
“Six to 10,000 per month, depending on their volume.”
Ian Cullen Dec 17, 2016 ▶ 6:32 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Assertion Not checkable as stated
Cullen: Leadiro is serving just under 20 customers
“Just under 20.”
Ian Cullen Dec 17, 2016 ▶ 7:06 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Disclosure
Cullen: Leadiro relies on outbound cold calls rather than marketing
“Typically we're not doing really any marketing. We're doing more outbound, you know, reaching to them. So typically calling them.”
Ian Cullen Dec 17, 2016 ▶ 7:11 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Assertion Not checkable as stated
Cullen: Leadiro operates with three full-time and three part-time staff
“So six people, but three are full-time, and the other three are part-time.”
Ian Cullen Dec 17, 2016 ▶ 11:21 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
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