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Rob Farrow

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

12statements → 7claims → 1claims resolved → 4/5average certainty → 1.17/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Rob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Farrow: Wedding and event industry generates $100B in US annual sales
“It makes up a incredible a hundred billion dollars worth of annual sales in the U S and about three hundred and thirty billion dollars globally.”
Rob Farrow Dec 17, 2019 ▶ 1:31 1606 The Right Way To Use Venture Debt to Hit $320k in MRR

Everything Rob Farrow said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Farrow: Most Aisle Planner employees have personally invested in the company
“We do have some friends and family investors and interestingly enough, most of the employees are also investors in this company. They put their own money in to watch it grow.”
Rob Farrow Dec 17, 2019 ▶ 8:27 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Disclosure
Farrow: Aisle Planner revenue blends SaaS, transactions, and advertising
“That's not pure SaaS, that's partial SaaS. I want to clarify that. It's a little bit of everything.”
Rob Farrow Dec 17, 2019 ▶ 12:05 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Supported
Farrow: Wedding and event industry generates $100B in US annual sales
“It makes up a incredible a hundred billion dollars worth of annual sales in the U S and about three hundred and thirty billion dollars globally.”
Rob Farrow Dec 17, 2019 ▶ 1:31 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: Average wedding planner pays Aisle Planner $40 monthly
“Average is about 40 dollars a month right now, and that provides you a laundry list of services, a very impressive list, I'll say.”
Rob Farrow Dec 17, 2019 ▶ 2:23 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: 15% to 18% of Aisle Planner events are non-weddings
“So we're seeing about 15 to 18% of the events on our platform right now are non-wedding events.”
Rob Farrow Dec 17, 2019 ▶ 4:10 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: Aisle Planner Has 8,000 to 10,000 Paying Customers
“Oh, we've got gosh, between about eight and 10,000 total on the system right now.”
Rob Farrow Dec 17, 2019 ▶ 4:49 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: Aisle Planner experiences roughly 4% annual revenue churn
“Four, a little over four percent right now.”
Rob Farrow Dec 17, 2019 ▶ 5:37 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: Aisle Planner doubles its size on an annual basis
“About half of that. So we've been doubling in size on an annual basis.”
Rob Farrow Dec 17, 2019 ▶ 9:34 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Assertion Not checkable as stated
Farrow: Aisle Planner's customer acquisition cost is approximately $100
“I would say on average, it's probably about a hundred bucks is, is probably a realistic number right now.”
Rob Farrow Dec 17, 2019 ▶ 11:14 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Disclosure
Farrow: Aisle Planner reached cash-flow positivity in late 2018
“No, we're finally turned the corner about a year ago, so it's been kind of nice. We're starting to pay back some debt and get ahead of the schedule and things.”
Rob Farrow Dec 17, 2019 ▶ 13:30 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Disclosure
Farrow: Aisle Planner utilized revenue-based financing from Lighter Capital
“We actually did a round of revenue funding with lighter capital a while back, and I couldn't have been more happy.”
Rob Farrow Dec 17, 2019 ▶ 14:24 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Disclosure
Farrow: Aisle Planner uses strictly monthly subscriptions, avoiding annual plans
“We don't have any annual size subscription. Every subscription is monthly. So all of our revenue is, is being recognized on a cashflow basis.”
Rob Farrow Dec 17, 2019 ▶ 6:08 1606 The Right Way To Use Venture Debt to Hit $320k in MRR

Appearances (1)

EpisodeDateSpeaking time
1606 The Right Way To Use Venture Debt to Hit $320k in MRR Dec 17, 2019 9m
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