The Ledger
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Farrow: Most Aisle Planner employees have personally invested in the company
“We do have some friends and family investors and interestingly enough, most of the employees are also investors in this company. They put their own money in to watch it grow.”
Farrow: Aisle Planner revenue blends SaaS, transactions, and advertising
“That's not pure SaaS, that's partial SaaS. I want to clarify that. It's a little bit of everything.”
Farrow: Wedding and event industry generates $100B in US annual sales
“It makes up a incredible a hundred billion dollars worth of annual sales in the U S and about three hundred and thirty billion dollars globally.”
Farrow: Average wedding planner pays Aisle Planner $40 monthly
“Average is about 40 dollars a month right now, and that provides you a laundry list of services, a very impressive list, I'll say.”
Farrow: 15% to 18% of Aisle Planner events are non-weddings
“So we're seeing about 15 to 18% of the events on our platform right now are non-wedding events.”
Farrow: Aisle Planner Has 8,000 to 10,000 Paying Customers
“Oh, we've got gosh, between about eight and 10,000 total on the system right now.”
Farrow: Aisle Planner experiences roughly 4% annual revenue churn
“Four, a little over four percent right now.”
Farrow: Aisle Planner doubles its size on an annual basis
“About half of that. So we've been doubling in size on an annual basis.”
Farrow: Aisle Planner's customer acquisition cost is approximately $100
“I would say on average, it's probably about a hundred bucks is, is probably a realistic number right now.”
Farrow: Aisle Planner reached cash-flow positivity in late 2018
“No, we're finally turned the corner about a year ago, so it's been kind of nice. We're starting to pay back some debt and get ahead of the schedule and things.”