Farrow: Aisle Planner uses strictly monthly subscriptions, avoiding annual plans
Rob Farrow · 1606 The Right Way To Use Venture Debt to Hit $320k in MRR · Dec 17, 2019 · at 6:08
Rob Farrow, co-founder and CEO of event management software Aisle Planner, describes the company's billing model.
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“We don't have any annual size subscription. Every subscription is monthly. So all of our revenue is, is being recognized on a cashflow basis.”
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More from Rob Farrow
Farrow: Most Aisle Planner employees have personally invested in the company
“We do have some friends and family investors and interestingly enough, most of the employees are also investors in this company. They put their own money in to watch it grow.”
Farrow: Aisle Planner revenue blends SaaS, transactions, and advertising
“That's not pure SaaS, that's partial SaaS. I want to clarify that. It's a little bit of everything.”
Farrow: Wedding and event industry generates $100B in US annual sales
“It makes up a incredible a hundred billion dollars worth of annual sales in the U S and about three hundred and thirty billion dollars globally.”
Farrow: Average wedding planner pays Aisle Planner $40 monthly
“Average is about 40 dollars a month right now, and that provides you a laundry list of services, a very impressive list, I'll say.”