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Aisle Planner

11 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Dec 17, 2019 by Rob Farrow · said 13 times in 1 episodes since 2019 · across every show →

Mentions by year

brought up most by Nathan Latka (10), Rob Farrow (3)

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2019 13 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Aisle Planner, oldest first

Dec 17, 2019
Assertion Not checkable as stated
Farrow: Aisle Planner Has 8,000 to 10,000 Paying Customers
“Oh, we've got gosh, between about eight and 10,000 total on the system right now.”
Rob Farrow Dec 17, 2019 ▶ 4:49 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019
Disclosure
Farrow: Aisle Planner uses strictly monthly subscriptions, avoiding annual plans
“We don't have any annual size subscription. Every subscription is monthly. So all of our revenue is, is being recognized on a cashflow basis.”
Rob Farrow Dec 17, 2019 ▶ 6:08 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 positive
Disclosure
Farrow: Aisle Planner reached cash-flow positivity in late 2018
“No, we're finally turned the corner about a year ago, so it's been kind of nice. We're starting to pay back some debt and get ahead of the schedule and things.”
Rob Farrow Dec 17, 2019 ▶ 13:30 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 neutral
Assertion Not checkable as stated
Farrow: Aisle Planner's customer acquisition cost is approximately $100
“I would say on average, it's probably about a hundred bucks is, is probably a realistic number right now.”
Rob Farrow Dec 17, 2019 ▶ 11:14 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 positive
Assertion Not checkable as stated
Farrow: Aisle Planner experiences roughly 4% annual revenue churn
“Four, a little over four percent right now.”
Rob Farrow Dec 17, 2019 ▶ 5:37 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019
Assertion Not checkable as stated
Farrow: 15% to 18% of Aisle Planner events are non-weddings
“So we're seeing about 15 to 18% of the events on our platform right now are non-wedding events.”
Rob Farrow Dec 17, 2019 ▶ 4:10 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 bullish
Disclosure
Farrow: Aisle Planner utilized revenue-based financing from Lighter Capital
“We actually did a round of revenue funding with lighter capital a while back, and I couldn't have been more happy.”
Rob Farrow Dec 17, 2019 ▶ 14:24 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 bullish
Assertion Not checkable as stated
Farrow: Aisle Planner doubles its size on an annual basis
“About half of that. So we've been doubling in size on an annual basis.”
Rob Farrow Dec 17, 2019 ▶ 9:34 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 neutral
Disclosure
Farrow: Aisle Planner revenue blends SaaS, transactions, and advertising
“That's not pure SaaS, that's partial SaaS. I want to clarify that. It's a little bit of everything.”
Rob Farrow Dec 17, 2019 ▶ 12:05 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019 positive
Disclosure
Farrow: Most Aisle Planner employees have personally invested in the company
“We do have some friends and family investors and interestingly enough, most of the employees are also investors in this company. They put their own money in to watch it grow.”
Rob Farrow Dec 17, 2019 ▶ 8:27 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 17, 2019
Assertion Not checkable as stated
Farrow: Average wedding planner pays Aisle Planner $40 monthly
“Average is about 40 dollars a month right now, and that provides you a laundry list of services, a very impressive list, I'll say.”
Rob Farrow Dec 17, 2019 ▶ 2:23 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
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