Kumar: Cropin customer acquisition cost is $5,000 to $6,000
Krishna Kumar · 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised · Mar 30, 2020 · at 16:16
Krishna Kumar, founder of ag-tech platform Cropin, details the company's enterprise customer acquisition cost and sales structure to host Nathan Latka.
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“CAC will be somewhere around, you know close to 5000 dollar 5000 dollar to 6000 dollar.”
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More from Krishna Kumar
Cropin hits $2.4M ARR and projects $4.5M by March 2019
“So we are at 2.4, and our visibility is to close it at 4.5 million a hour.”
Cropin expects pipeline customers to sign contracts exceeding $1M ARR
“So there are two, three, five, six customers we are talking to, two, three customers will convert, and the ticket size are going to be a north of a million dollar.”
Kumar: Cropin counts McCain, ITC, Philip Morris, and Syngenta as enterprise clients
“For example, we work with companies who are into farm farm production, like McCain, ITC Philip Morris, Syngenta.”
McCain uses Cropin to manage 100,000 global potato growers
“For example, if you look at McCain, McCain does potato growing for their chips making. They engage in the background, a lot of farmers to grow the potato. So, but the company will pay our pay to us, but they will use our platform to manage their 100,000 grower…”