McCain uses Cropin to manage 100,000 global potato growers
Krishna Kumar · 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised · Mar 30, 2020 · at 2:30
Cropin founder and CEO Krishna Kumar explains Cropin's B2B model and how enterprise client McCain uses the software to manage its farmer network.
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“For example, if you look at McCain, McCain does potato growing for their chips making. They engage in the background, a lot of farmers to grow the potato. So, but the company will pay our pay to us, but they will use our platform to manage their 100,000 growers in different countries.”
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More from Krishna Kumar
Cropin hits $2.4M ARR and projects $4.5M by March 2019
“So we are at 2.4, and our visibility is to close it at 4.5 million a hour.”
Cropin expects pipeline customers to sign contracts exceeding $1M ARR
“So there are two, three, five, six customers we are talking to, two, three customers will convert, and the ticket size are going to be a north of a million dollar.”
Kumar: Cropin counts McCain, ITC, Philip Morris, and Syngenta as enterprise clients
“For example, we work with companies who are into farm farm production, like McCain, ITC Philip Morris, Syngenta.”
Cropin international customers pay an average of $50k per year
“So if you look at our international, international customers pay us on an average you know, 50,000 dollars, some customers have a hundred K, 200 K dollars also.”