Schneider: LTV and CAC Metrics Are Confusing and Excessively Subjective
Steven Schneider · 1458 Why He's Aiming for 20% FCF+Growth As $30M ARR Private Equity Owned Company · Jul 22, 2019 · at 22:19
Logi Analytics CEO Steven Schneider explains why the company avoids traditional LTV and CAC formulas when measuring unit economics.
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“CAC and LTV. I I've seen five different calculations and I've talked to multiple different investors on that. And we tend to find that metric is confusing and requires allocation of marketing spend and all that sort of stuff that, that is subjective.”
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