customer lifetime value
3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Jul 22, 2019 by Steven Schneider · across every show →
Everything said about customer lifetime value, oldest first
Jul 22, 2019 negative
Schneider: LTV and CAC Metrics Are Confusing and Excessively Subjective
“CAC and LTV. I I've seen five different calculations and I've talked to multiple different investors on that. And we tend to find that metric is confusing and requires allocation of marketing spend and all that sort of stuff that, that is subjective.”
May 17, 2022 positive
Kuvama wants to measure LTV as value delivered to the buyer
“In the traditional world of SaaS, customer lifetime value has been the lifetime value of a customer to the company. Our vision is to try to flip that on its head and actually move it to be more of the value, the lifetime value for the end customer.”