Customer Lifetime Value

“We realized to bet that long running agents with hard goals, not just workflows could maximize our customers satisfaction and obviously their lifetime value.”

“And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven day cohort, 14 days cohort, and 28 days cohort. It is eventually giving me an indication about when my TROI is going to be one.”

“This is from a company that I'd ran previously. That was like a SMB this tile, right? So the average customer Life or the average revenue per customer was 39 dollars. So I was technically losing money on getting that customer. I would pay 80 dollars to make 39…”

“We realized if we dive deeper, marketing agencies were our most profitable customer segment, and they were buying software to reduce their monthly spend on software. So let's just do more of that. We go way deeper with them. We build way more customer loyalty.…”

“But companies that do this well have 18 to 54% higher lifetime value when they have at least one add-on.”

“We also see that recurring revenue consistently creates winners. And this is because it is highly predictable. Once a customer has committed to pay, they're going to continue paying until they explicitly say that they want to stop paying. They also have higher…”

“In the traditional world of SaaS, customer lifetime value has been the lifetime value of a customer to the company. Our vision is to try to flip that on its head and actually move it to be more of the value, the lifetime value for the end customer.”

“As a business gains a foothold and starts to get traction, you should very quickly move into a clearer quantitative strategy that tells you where the long-term value is. It's critical because if you don't know where your long-term value is, then you stand in a…”

“Ultimately all you need to calculate customer lifetime value is who is the customer and ID. Sometimes people are using email addresses. I don't recommend it, but sometimes that's all you have. The product that was purchased, the value of the purchase and the d…”

“Really focusing on what is the lifetime value of a customer and what are all the ways that you can increase and improve that? Like, I think that is, I mean, it's just the best North star.”

“CAC and LTV. I I've seen five different calculations and I've talked to multiple different investors on that. And we tend to find that metric is confusing and requires allocation of marketing spend and all that sort of stuff that, that is subjective.”