customer lifetime value
2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 24, 2021 by Allison Hartsoe · across every show →
Everything said about customer lifetime value, oldest first
Feb 24, 2021 negative
Hartsoe: Startups must identify long-term customer value to avoid Blue Apron's fate
“As a business gains a foothold and starts to get traction, you should very quickly move into a clearer quantitative strategy that tells you where the long-term value is. It's critical because if you don't know where your long-term value is, then you stand in a…”
Feb 24, 2021
Hartsoe: Calculating CLV requires only four core data points
“Ultimately all you need to calculate customer lifetime value is who is the customer and ID. Sometimes people are using email addresses. I don't recommend it, but sometimes that's all you have. The product that was purchased, the value of the purchase and the d…”