Kuvama wants to measure LTV as value delivered to the buyer
Alex Smith · How He Got First 4 Customers Paying $50-$200k ACV's for New CLM Tool · May 17, 2022 · at 2:13
Alex Smith, co-founder and Chief Customer Officer of Kuvama, discusses the transition to SaaS and the core philosophy behind their customer value management platform.
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“In the traditional world of SaaS, customer lifetime value has been the lifetime value of a customer to the company. Our vision is to try to flip that on its head and actually move it to be more of the value, the lifetime value for the end customer.”
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More from Alex Smith
Gainsight does not compete with Kuvama, says founder Alex Smith
“Gainsight is not a competitor to really what we're trying to do in that the Gainsight is just focused on the customer success Phase of the customer journey.”
Smith: Kuvama customer contracts range from $50k to $200k annually
“No, we are we're definitely post revenue. So it's, you know, in terms of kind of what are they paying? It depends a little bit on the size. It, the moment it ranges from maybe 50 K dollars per year, 50,000 dollars per year up to around 200,000 dollars per year…”
Kuvama raised $1.4 million in pre-seed funding
“1.1 million pounds. So that equates to around 1.4 plus a million dollars.”
Smith: Kuvama has four customers paying monthly for its software platform
“That's four of them that are paying us per month.”