Katrina Lake: Customer LTV Is the Best North Star Metric
Katrina Lake · 20VC: Stitch Fix Founder Katrina Lake on Growth vs Profitability, Her Biggest Lessons From Working with Bill Gurley at Benchmark and The Importance of Mental Flexibility as a Leader · Dec 3, 2020 · at 17:54
Katrina Lake, founder and CEO of Stitch Fix, discusses unit economics and customer acquisition dynamics with Harry Stebbings, highlighting customer lifetime value as the primary operational metric.
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“Really focusing on what is the lifetime value of a customer and what are all the ways that you can increase and improve that? Like, I think that is, I mean, it's just the best North star.”
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