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customer lifetime value

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Dec 3, 2020 by Katrina Lake · across every show →

Everything said about customer lifetime value, oldest first

Dec 3, 2020 positive
Insight
Katrina Lake: Customer LTV Is the Best North Star Metric
“Really focusing on what is the lifetime value of a customer and what are all the ways that you can increase and improve that? Like, I think that is, I mean, it's just the best North star.”
Katrina Lake Dec 3, 2020 ▶ 17:54 20VC: Stitch Fix Founder Katrina Lake on Growth vs Profitability, Her Biggest Lessons From Working with Bill Gurley at Benchmark and The Importance of Mental Flexibility as a Leader
Jan 31, 2026 negative
Insight
Wix CMO Omer Shai uses short payback cohorts instead of LTV
“And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven day cohort, 14 days cohort, and 28 days cohort. It is eventually giving me an indication about when my TROI is going to be one.”
Omer Shai Jan 31, 2026 ▶ 15:22 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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