customer lifetime value
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Feb 10, 2025 by Ayman Al-Abdullah · across every show →
Everything said about customer lifetime value, oldest first
Feb 10, 2025 positive
Al-Abdullah: Focusing on marketing agencies made AppSumo significantly more profitable
“We realized if we dive deeper, marketing agencies were our most profitable customer segment, and they were buying software to reduce their monthly spend on software. So let's just do more of that. We go way deeper with them. We build way more customer loyalty.…”
Aug 30, 2025
Schneider: Past SaaS venture spent $80 CAC for $550 LTV
“This is from a company that I'd ran previously. That was like a SMB this tile, right? So the average customer Life or the average revenue per customer was 39 dollars. So I was technically losing money on getting that customer. I would pay 80 dollars to make 39…”