Logi Analytics CEO Steven Schneider explains how Logi differentiates itself from venture-backed competitors by targeting application developers rather than broad enterprise BI users.
Opinion
Schneider: VC-Funded Analytics Startups Gamble Cash on Unsustainable Customer Acquisition
“One of the challenges we have in the broader analytics space is you have a lot of companies that raise the VC funding, play the roulette wheel, And just spend a lot of cash to do new customer acquisition without necessarily regard to the economics or building …”
Assertion Partly supported
Schneider: Domo Raised $600M and Went Public at a Loss
“Domo is a competitor in our space that raised, I think, six hundred million dollars went public. And it's trading at last I checked less than that. And they certainly went public for a net loss for their investors.”
Opinion
Schneider: LTV and CAC Metrics Are Confusing and Excessively Subjective
“CAC and LTV. I I've seen five different calculations and I've talked to multiple different investors on that. And we tend to find that metric is confusing and requires allocation of marketing spend and all that sort of stuff that, that is subjective.”
Prediction Not checkable as stated
Developers Will Assemble Best-of-Breed Components Rather Than Building From Scratch
“People nowadays aren't going to build products completely from scratch. They're going to go out and get best of breed components to get to market faster and assemble those things into a modern product stack that they deliver.”
Assertion Not checkable as stated
Logi Analytics Shifted From 50% Perpetual to 95% Term Contracts
“Up until about 20 10 and actually really until recently, and really about the 2015 time frame, about half of our business was perpetual. So we'd sell it, they'd package it within their software application and we'd get a maintenance stream, but it was more of …”
Assertion Not checkable as stated
Logi Analytics Reached Mid-$30M Revenue Across 1,900 Total Customers
“So, so if you go back to the inception of the company, we brought on about 1900 customers. So, so quite a few. We're, you know, from a revenue standpoint, we're mid thirties, just to give you some kind of idea, millions of revenue.”