David Darmanin

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

14statements → 8claims → 1claims resolved → 3.71/5average certainty → 1.29/5average debate potential → ≈4.5/5argument clarity, estimated → 7said about them ↓

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how David argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Hotjar reconstructs user sessions via HTML rather than recording video

“From a privacy aspect point of view it's not really a video, right? So we're kind of recreating the HTML of what's being done. And in fact, we were super careful to avoid any like sensitive data or stuff that's shown”

David Darmanin Feb 2, 2017 ▶ 4:04 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of David Darmanin on measured tape to publish a rate. This says nothing about how they speak.

What they said14 What others said7 Episodes1

Everything David Darmanin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Hotjar serves 10,000 paying customers across 180,000 websites

“So we are serving just over 10,000 customers. And yeah, you mentioned how many sites. So it's around a 180,000 now running hard job.”

David Darmanin Feb 2, 2017 ▶ 6:33 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Insight

B2B freemium models see higher conversion than consumer software

“When you apply the consumer model to the B to B it's, it is typically higher actually.”

David Darmanin Feb 2, 2017 ▶ 7:21 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar doubled its annual revenue run rate to €6M

“Yes. We're pretty much double that now.”

David Darmanin Feb 2, 2017 ▶ 7:34 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar's free-to-paid conversion grows from 2% to 9% by month eight

“In the first month that someone signs up, we see roughly a conversion of two percent. And then over, let's say six, seven, eight months, it goes all the way up. It fluctuates anywhere in the region of eight percent, nine percent.”

David Darmanin Feb 2, 2017 ▶ 13:39 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Insight

Staying bootstrapped removes pressure to prematurely monetize a freemium community

“We've been approached by VC firms, we've received offers, but we like to think that it's an advantage for us to not take funding for now, purely because it removes any pressure for us to monetize that freemium, that community model that we have, right?”

David Darmanin Feb 2, 2017 ▶ 16:57 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Disclosure

Hotjar CEO David Darmanin says future fundraising is likely

“Will we raise in the future? I'd say the probability is more on the yes side.”

David Darmanin Feb 2, 2017 ▶ 17:20 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Insight

Hotjar allocates budgets via target profit margins rather than fixed sums

“Instead of kind of having a budget model, we have kind of an investment target model. So what we do is we've decided this is the certain, this is the margin that we're aiming for in the company, and then the rest of that is, is attributed in terms of percentag…”

David Darmanin Feb 2, 2017 ▶ 18:35 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar's average revenue per user is just under €50 per month

“We're just shy of the 50 euro range. So it's relatively low. We are a volume company, but that's typical when you do freemium. But if we do well, we expect that number to constantly go up. So when we started, it was in the 30 euro range.”

David Darmanin Feb 2, 2017 ▶ 5:57 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar's net churn is half its gross churn due to expansion

“Our net churn, that is like half our customer churn. So essentially what's happening is we're dropping the smaller customers, but we are retaining and expanding the bigger customers.”

David Darmanin Feb 2, 2017 ▶ 10:57 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar's monthly customer churn rate is slightly over 5%

“So let's say the customer churn is just slightly over five, right?”

David Darmanin Feb 2, 2017 ▶ 11:27 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Not checkable as stated

Hotjar's customer acquisition cost ranges between $35 and $70

“No, I think the range would be something in the range between maybe 35 to 70.”

David Darmanin Feb 2, 2017 ▶ 15:18 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Disclosure

Hotjar reached its current scale entirely bootstrapped without outside capital

“We're bootstrapped.”

David Darmanin Feb 2, 2017 ▶ 16:17 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Assertion Supported

Hotjar reconstructs user sessions via HTML rather than recording video

David Darmanin Feb 2, 2017 ▶ 4:04 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

Disclosure

Hotjar has an eight-person leadership team for roughly 22 employees

“So we're roughly around 22 people now. And the leadership team, we're eight.”

David Darmanin Feb 2, 2017 ▶ 8:19 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

The other half of the tape: David Darmanin's own voice is left out of every number here. Other people bring the name up 7 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4 Peter Janosik 3