Hotjar founder and CEO David Darmanin explains the technical architecture and privacy safeguards behind the company's user session recording tool.
0:00 / 0:14exact quote · 14.6s
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“From a privacy aspect point of view it's not really a video, right? So we're kind of recreating the HTML of what's being done. And in fact, we were super careful to avoid any like sensitive data or stuff that's shown”
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More from David Darmanin
AssertionNot checkable as stated
Hotjar serves 10,000 paying customers across 180,000 websites
“So we are serving just over 10,000 customers. And yeah, you mentioned how many sites. So it's around a 180,000 now running hard job.”
David DarmaninFeb 2, 2017▶ 6:33EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
Insight
B2B freemium models see higher conversion than consumer software
“When you apply the consumer model to the B to B it's, it is typically higher actually.”
David DarmaninFeb 2, 2017▶ 7:21EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
AssertionNot checkable as stated
Hotjar doubled its annual revenue run rate to €6M
“Yes. We're pretty much double that now.”
David DarmaninFeb 2, 2017▶ 7:34EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
AssertionNot checkable as stated
Hotjar's free-to-paid conversion grows from 2% to 9% by month eight
“In the first month that someone signs up, we see roughly a conversion of two percent. And then over, let's say six, seven, eight months, it goes all the way up. It fluctuates anywhere in the region of eight percent, nine percent.”
David DarmaninFeb 2, 2017▶ 13:39EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
Insight
Staying bootstrapped removes pressure to prematurely monetize a freemium community
“We've been approached by VC firms, we've received offers, but we like to think that it's an advantage for us to not take funding for now, purely because it removes any pressure for us to monetize that freemium, that community model that we have, right?”
David DarmaninFeb 2, 2017▶ 16:57EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
Disclosure
Hotjar CEO David Darmanin says future fundraising is likely
“Will we raise in the future? I'd say the probability is more on the yes side.”
David DarmaninFeb 2, 2017▶ 17:20EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin
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