Hotjar

“We Hotjar every page, figure out what's going on. That's where we get some of our biggest lifts.”

“Instead of kind of having a budget model, we have kind of an investment target model. So what we do is we've decided this is the certain, this is the margin that we're aiming for in the company, and then the rest of that is, is attributed in terms of percentag…”

“Our net churn, that is like half our customer churn. So essentially what's happening is we're dropping the smaller customers, but we are retaining and expanding the bigger customers.”

“So we are serving just over 10,000 customers. And yeah, you mentioned how many sites. So it's around a 180,000 now running hard job.”

“In the first month that someone signs up, we see roughly a conversion of two percent. And then over, let's say six, seven, eight months, it goes all the way up. It fluctuates anywhere in the region of eight percent, nine percent.”

“From a privacy aspect point of view it's not really a video, right? So we're kind of recreating the HTML of what's being done. And in fact, we were super careful to avoid any like sensitive data or stuff that's shown”

“So let's say the customer churn is just slightly over five, right?”

“We've been approached by VC firms, we've received offers, but we like to think that it's an advantage for us to not take funding for now, purely because it removes any pressure for us to monetize that freemium, that community model that we have, right?”

“Yes. We're pretty much double that now.”

“We're bootstrapped.”

“So we're roughly around 22 people now. And the leadership team, we're eight.”

“No, I think the range would be something in the range between maybe 35 to 70.”

“Will we raise in the future? I'd say the probability is more on the yes side.”

“We're just shy of the 50 euro range. So it's relatively low. We are a volume company, but that's typical when you do freemium. But if we do well, we expect that number to constantly go up. So when we started, it was in the 30 euro range.”

“A lot of these tools like hot chair and even user testing to a certain extent, although they're very human focused, they're automating that feedback loop and you need to have humans watching humans use computers to really complete the design process.”

“Based on what I knew and the fact that a hot jar was much more focused on SMB, you know, I think they probably were somewhere in the 10 to twenty million is my guess.”

“No, no, because Hotjar, again, is analytics. Hotjar would be the basic tool that you need to understand what's happening with your website, right? So you know, you have Google Analytics, you have Pendo, you have Hotjar doing some things and some behavior with …”

“Based on what I knew and the fact that a hot jar was much more focused on SMB, you know, I think they probably were somewhere in the 10 to twenty million is my guess.”