Alfonso de la Nuez

Board Member, UserTesting · 3 appearances on the record.

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founderexecutiveauthor@delanuez23 ↗LinkedIn ↗alfonsodelanuez.com ↗

He co-founded UserZoom in 2007, bootstrapping and scaling the UX research platform from Spain to Silicon Valley to over $100M ARR before its acquisition and merger with UserTesting. He is also the author of The Digital Experience Company.

37statements → 33claims → 6claims resolved → 33%fully supported → 3.65/5average certainty → 1.27/5average debate potential → ≈4.5/5argument clarity, estimated → 4said about them ↓

2 supported 1 partly supported 3 contradicted 27 not checkable as stated how the 33 claims stand · each chip opens the sources

7 predictions · 26 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 33 claims: statements the public record can support or contradict. 6 are resolved, and 27 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alfonso argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up
UserZoom plans to reach its IPO without raising additional venture funding
“We actually have more cash than we need or that, not that we need, but we, that we expected you know, and we are, we foresee not needing any additional rounds.”
Alfonso de la Nuez Sep 4, 2022 ▶ 17:37 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

Their most notable contradicted claim

Prediction Didn’t hold up
Alfonso de la Nuez Predicts UserZoom Will Reach $1B Valuation Soon
“No, I don't, I think we'll get there pretty soon. I'm very confident, and it's very exciting, of course, but no, we're not there yet.”
Alfonso de la Nuez May 3, 2021 ▶ 16:30 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation

Expressed certainty vs assessment result

none yet certainty 1
0% certainty 2
100% certainty 3
25% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alfonso de la Nuez on measured tape to publish a rate. This says nothing about how they speak.

Everything Alfonso de la Nuez said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
De la Nuez predicts UserZoom will exceed $100M ARR by Q1 2022
“I think we will be actually, we will be over a hundred million by Q one is what we're anticipating. Yeah. That would be, I would be surprised if we don't do that.”
Alfonso de la Nuez Sep 28, 2021 ▶ 10:12 UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Prediction Didn’t hold up
Alfonso de la Nuez Predicts UserZoom Will Reach $1B Valuation Soon
“No, I don't, I think we'll get there pretty soon. I'm very confident, and it's very exciting, of course, but no, we're not there yet.”
Alfonso de la Nuez May 3, 2021 ▶ 16:30 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Prediction Not checkable as stated
De la Nuez predicts convergence of UX research and product analytics
“So I think what we're seeing is that over time, we're going to see convergence. We're going to see you know, that you're not going to have separate teams working on separate things. But everything is going to be about the experience that end users have.”
Alfonso de la Nuez Sep 4, 2022 ▶ 7:27 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Contradicted
De la Nuez estimates Hotjar had $10M-$20M revenue at acquisition
“Based on what I knew and the fact that a hot jar was much more focused on SMB, you know, I think they probably were somewhere in the 10 to twenty million is my guess.”
Alfonso de la Nuez Sep 4, 2022 ▶ 8:06 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
UserZoom revenue growth accelerates to 55% past an $80M run rate
“We're looking at clearly surpassing the eighty million dollar run rate because we grew when we spoke to you, we were growing at almost like, I would say 45%, 40 to 45. We're now growing at 55.”
Alfonso de la Nuez Sep 4, 2022 ▶ 9:56 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Prediction Not checkable as stated
UserZoom will surpass $100M ARR by Q1, predicts De la Nuez
“I think we will be, actually, we will be over a hundred million by QI. I'd be surprised if we don't do that.”
Alfonso de la Nuez Sep 4, 2022 ▶ 10:17 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Disclosure
UserZoom is targeting an IPO next year, says CEO De la Nuez
“We want to go public next year, by the way. So that's our target, right?”
Alfonso de la Nuez Sep 4, 2022 ▶ 10:51 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Prediction Held up
UserZoom plans to reach its IPO without raising additional venture funding
“We actually have more cash than we need or that, not that we need, but we, that we expected you know, and we are, we foresee not needing any additional rounds.”
Alfonso de la Nuez Sep 4, 2022 ▶ 17:37 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
Sunstone Capital and Owl Rock own roughly 65% of UserZoom pre-IPO
“The management, yeah, the two investors together own close to about 65%, and then the rest of the top management team and employees.”
Alfonso de la Nuez Sep 4, 2022 ▶ 20:07 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Prediction Not checkable as stated
De la Nuez predicts UX research and product analytics will converge
“All of these guys right now, all of these vendors, all of these solutions are, you know, kind of separated, and there's a little, there's little categories for each, but what's happening in the market, and I can see it, you know, happening is that there's goin…”
Alfonso de la Nuez Sep 28, 2021 ▶ 6:16 UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Contradicted
De la Nuez estimates Hotjar's revenue was $10M to $20M
“Based on what I knew and the fact that a hot jar was much more focused on SMB, you know, I think they probably were somewhere in the 10 to twenty million is my guess.”
Alfonso de la Nuez Sep 28, 2021 ▶ 8:01 UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
UserZoom passes $80M ARR and reaches 55% year-over-year growth
“We're looking at clearly surpassing the eighty million dollar run rate. Cause we grew when we spoke to you, we were growing at almost like, I would say 45%, 40 to 45. We're now growing at 55.”
Alfonso de la Nuez Sep 28, 2021 ▶ 9:51 UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Disclosure
UserZoom targets a 2022 initial public offering
“We want to go public next year, by the way. So that's our target, right?”
Alfonso de la Nuez Sep 28, 2021 ▶ 10:46 UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Insight
Running Agency and SaaS in Parallel Funded UserZoom's Bootstrapped MVP
“One of the reasons I always say we were successful is because instead of just jumping in to a SAS model and building an MVP and, you know, trying to finance that, we actually, it was a very, very tough time for about two to three years to keep both businesses …”
Alfonso de la Nuez May 3, 2021 ▶ 5:04 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Not checkable as stated
UserZoom Clients Using Managed Services Show Highest Net and Gross Retention
“It is true that those customers that use us for both product or they license our product and use us for professional services actually have the highest retention and the highest net retention.”
Alfonso de la Nuez May 3, 2021 ▶ 6:28 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Not checkable as stated
De la Nuez: UserZoom managed services gross margin sits near 30%
“Well, I mean, back in the day for us, it was like a 20 to 25%, but right now in user zoom, we're sitting at close to 30%.”
Alfonso de la Nuez May 3, 2021 ▶ 7:46 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Not checkable as stated
UserZoom records 120% overall NDR, reaching 135% for enterprise
“More closer to 120. Yeah, we're around 220. Depends on the cohort, once again, Nathan, if you look at some cohorts, the enterprise, some of them are around one 31 35. The very large ones. And then the others are lower, right? So overall total is about a 120 ri…”
Alfonso de la Nuez May 3, 2021 ▶ 9:05 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Not checkable as stated
Sunstone acquired majority stake in UserZoom at $50M post-money valuation
“This is approximately about fifty million. The idea there was that, you know yes. No, no. Post. We did a majority.”
Alfonso de la Nuez May 3, 2021 ▶ 13:15 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Not checkable as stated
UserZoom reaches an $80M annual run rate
“We're actually in a run rate of eighty million.”
Alfonso de la Nuez May 3, 2021 ▶ 15:59 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Assertion Partly supported
UserZoom closed a $100M funding round in December 2020
“We actually closed around December 20, 20 it was about a hundred million.”
Alfonso de la Nuez May 3, 2021 ▶ 16:44 Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation
Disclosure
UserZoom passed on acquiring Hotjar due to its analytics focus
“No, no, because Hotjar, again, is analytics. Hotjar would be the basic tool that you need to understand what's happening with your website, right? So you know, you have Google Analytics, you have Pendo, you have Hotjar doing some things and some behavior with …”
Alfonso de la Nuez Sep 4, 2022 ▶ 8:16 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
UserZoom's net revenue retention reached 125%
“Our NRR, for instance, I think the last time we spoke was one 20, we're looking at one 25 right now.”
Alfonso de la Nuez Sep 4, 2022 ▶ 11:09 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
UserZoom sets fully ramped sales rep quota at roughly $1.4M
“I think we're at 1.4. Somewhere around that.”
Alfonso de la Nuez Sep 4, 2022 ▶ 14:28 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space
Assertion Not checkable as stated
UserZoom's two founders retain nearly 10% equity combined pre-IPO
“The two founders, for instance, you know, together, you know, almost 10%.”
Alfonso de la Nuez Sep 4, 2022 ▶ 18:38 Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

Show 13statements(13 left)

The other half of the tape: Alfonso de la Nuez's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

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Appearances (3)

EpisodeDateSpeaking time
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space Sep 4, 2022 14m
UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space Sep 28, 2021 14m
Profitable UserZoom Hits $80m Run Rate, 1k Customers, $500m+ Valuation May 3, 2021 12m
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