UserZoom passed on acquiring Hotjar due to its analytics focus
Alfonso de la Nuez · Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space · Sep 4, 2022 · at 8:16
UserZoom Co-CEO Alfonso de la Nuez explains to Nathan Latka why UserZoom did not look at acquiring website analytics tool Hotjar.
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“No, no, because Hotjar, again, is analytics. Hotjar would be the basic tool that you need to understand what's happening with your website, right? So you know, you have Google Analytics, you have Pendo, you have Hotjar doing some things and some behavior with heat maps as well, so they wanted to kind of take it to the so-called advanced analytics, just, you know, a little bit more, but they're not really in the user research space the way we are positioned. Again, you're not having direct conversations with users and you're not using Hotjar before it goes live, before the product goes live. So that's why we were not looking at that.”
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Yeah.
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