Opinion
TrueGunner abandoned UltraCart due to frequent code breakages and poor support
“Ultra ultra cart was what we were using for a long time, but it's just, it's, there's too many problems with their coding that, that breaks all the time. And we, their support just doesn't seem to fix it. So we've had to migrate back to infusion soft”
Insight
The tactical flashlight market lacked options between cheap and $300 tiers
“In the flashlight market for the second amendment brand, we found that there was a gap between the lower priced entry-level flashlights and then the super cool tactical, you know, flashlights. There was nothing in the middle. But a lot of the guys didn't want …”
Disclosure
Larsson self-funded 99% of TrueGunner's M600 flashlight product line
“Actually, 99% of it came from me”
Disclosure
TrueGunner drives all traffic through sales funnels rather than storefronts
“We have the storefront simply for presence and credibility, but we drive all of our traffic through funnels.”
Assertion Not checkable as stated
Larsson's two flagship e-commerce brands generated $6.5M over 12 months
“The two big brands, one's a kitchen brand and one is a second amendment pro gun type brand. That one has those two together have done Right around six and a half million and over the last 12 months.”
Disclosure
TrueGunner acquires customers using a $9 to $19 pocket pen light
“We do a lot of free plus shipping offers on the front end or discounted offers. So we have a pen light flashlight that That is a, like the one you stick in your pocket and that gets them in the door at around a, either a nine to 19 dollar price point. And then…”
Assertion Not checkable as stated
TrueGunner's flashlight landed cost from China is $20 to $23
“Right now, we're about 20 to 20 to 23 dollars manufactured and landed here in our warehouse from China.”
Assertion Not checkable as stated
TrueGunner spent $30,000 on its initial 1,000-unit flashlight production run
“So we had a, all total in the first from production process to plate charges, to one-time setup fees, to back and forth shipping, all of that stuff. We had about 30,000 dollars tied up in just that first 1000 unit order.”
Assertion Not checkable as stated
TrueGunner sold roughly 4,400 M600 flashlights over a 12-month period
“We've sold about
4400 of this specific unit and you know, thousands of our other ones bundled with it.”
Assertion Not checkable as stated
TrueGunner invested $150,000 to $160,000 into its M600 flashlight line
“About a 150 grand, a 160 grand, somewhere in that range.”
Assertion Not checkable as stated
TrueGunner spends roughly $13 per front-end customer acquisition
“So we spend about 13 dollars per acquisition on the front end through our funnel.”
Assertion Not checkable as stated
TrueGunner maintained 7,000 subscribers despite losing 2,000 to UltraCart bugs
“We have about, I think, 7000 current right now. We've actually, one of the reasons we're moving over from UltraCard is we lost 2000 members.”
Assertion Not checkable as stated
TrueGunner achieves 60% margins on monthly continuity subscriptions
“We have a 60% margin on the subscriptions.”
Assertion Not checkable as stated
Larsson generated $50,000 to $100,000 monthly as an early eBay PowerSeller
“I was a platinum power seller, so we were doing between, you know, 50,000 and a 100,000 dollars a month back in, back then”
Disclosure
TrueGunner gets major conversion lifts from Hotjar session recordings
“We Hotjar every page, figure out what's going on. That's where we get some of our biggest lifts.”
