TrueGunner maintained 7,000 subscribers despite losing 2,000 to UltraCart bugs
Tanner Larsson · EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson · Nov 17, 2016 · at 14:00
Tanner Larsson, CEO of TrueGunner, outlines the scale of his company's $29.95 per month continuity program to Nathan Latka.
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“We have about, I think, 7000 current right now. We've actually, one of the reasons we're moving over from UltraCard is we lost 2000 members.”
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TrueGunner abandoned UltraCart due to frequent code breakages and poor support
“Ultra ultra cart was what we were using for a long time, but it's just, it's, there's too many problems with their coding that, that breaks all the time. And we, their support just doesn't seem to fix it. So we've had to migrate back to infusion soft”
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“In the flashlight market for the second amendment brand, we found that there was a gap between the lower priced entry-level flashlights and then the super cool tactical, you know, flashlights. There was nothing in the middle. But a lot of the guys didn't want …”
Larsson self-funded 99% of TrueGunner's M600 flashlight product line
“Actually, 99% of it came from me”
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“We have the storefront simply for presence and credibility, but we drive all of our traffic through funnels.”
Larsson's two flagship e-commerce brands generated $6.5M over 12 months
“The two big brands, one's a kitchen brand and one is a second amendment pro gun type brand. That one has those two together have done Right around six and a half million and over the last 12 months.”
TrueGunner acquires customers using a $9 to $19 pocket pen light
“We do a lot of free plus shipping offers on the front end or discounted offers. So we have a pen light flashlight that That is a, like the one you stick in your pocket and that gets them in the door at around a, either a nine to 19 dollar price point. And then…”