TrueGunner

13 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Nov 17, 2016 by Tanner Larsson · said 3 times in 1 episodes since 2016 · across every show →

Mentions by year

brought up most by Tanner Larsson (2), Nathan Latka (1)

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Everything said about TrueGunner, oldest first

Nov 17, 2016 negative
Opinion
TrueGunner abandoned UltraCart due to frequent code breakages and poor support
“Ultra ultra cart was what we were using for a long time, but it's just, it's, there's too many problems with their coding that, that breaks all the time. And we, their support just doesn't seem to fix it. So we've had to migrate back to infusion soft”
Tanner Larsson Nov 17, 2016 ▶ 11:45 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016 positive
Disclosure
TrueGunner gets major conversion lifts from Hotjar session recordings
“We Hotjar every page, figure out what's going on. That's where we get some of our biggest lifts.”
Tanner Larsson Nov 17, 2016 ▶ 12:10 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016 neutral
Assertion Not checkable as stated
TrueGunner's flashlight landed cost from China is $20 to $23
“Right now, we're about 20 to 20 to 23 dollars manufactured and landed here in our warehouse from China.”
Tanner Larsson Nov 17, 2016 ▶ 6:11 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner sold roughly 4,400 M600 flashlights over a 12-month period
“We've sold about 4400 of this specific unit and you know, thousands of our other ones bundled with it.”
Tanner Larsson Nov 17, 2016 ▶ 9:07 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner achieves 60% margins on monthly continuity subscriptions
“We have a 60% margin on the subscriptions.”
Tanner Larsson Nov 17, 2016 ▶ 14:24 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016 neutral
Insight
The tactical flashlight market lacked options between cheap and $300 tiers
“In the flashlight market for the second amendment brand, we found that there was a gap between the lower priced entry-level flashlights and then the super cool tactical, you know, flashlights. There was nothing in the middle. But a lot of the guys didn't want …”
Tanner Larsson Nov 17, 2016 ▶ 4:42 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner maintained 7,000 subscribers despite losing 2,000 to UltraCart bugs
“We have about, I think, 7000 current right now. We've actually, one of the reasons we're moving over from UltraCard is we lost 2000 members.”
Tanner Larsson Nov 17, 2016 ▶ 14:00 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Disclosure
TrueGunner drives all traffic through sales funnels rather than storefronts
“We have the storefront simply for presence and credibility, but we drive all of our traffic through funnels.”
Tanner Larsson Nov 17, 2016 ▶ 11:29 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner spends roughly $13 per front-end customer acquisition
“So we spend about 13 dollars per acquisition on the front end through our funnel.”
Tanner Larsson Nov 17, 2016 ▶ 12:43 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Disclosure
Larsson self-funded 99% of TrueGunner's M600 flashlight product line
“Actually, 99% of it came from me”
Tanner Larsson Nov 17, 2016 ▶ 9:50 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016 neutral
Assertion Not checkable as stated
TrueGunner spent $30,000 on its initial 1,000-unit flashlight production run
“So we had a, all total in the first from production process to plate charges, to one-time setup fees, to back and forth shipping, all of that stuff. We had about 30,000 dollars tied up in just that first 1000 unit order.”
Tanner Larsson Nov 17, 2016 ▶ 6:52 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Assertion Not checkable as stated
TrueGunner invested $150,000 to $160,000 into its M600 flashlight line
“About a 150 grand, a 160 grand, somewhere in that range.”
Tanner Larsson Nov 17, 2016 ▶ 9:33 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
Nov 17, 2016
Disclosure
TrueGunner acquires customers using a $9 to $19 pocket pen light
“We do a lot of free plus shipping offers on the front end or discounted offers. So we have a pen light flashlight that That is a, like the one you stick in your pocket and that gets them in the door at around a, either a nine to 19 dollar price point. And then…”
Tanner Larsson Nov 17, 2016 ▶ 5:35 EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson
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