Bolt: Automated analytics cannot replace direct human observation in UX design
Nate Bolt · 1407 Ex Facebook Now Happily Bootstrapping in UX Research Tool Space Past $125k in MRR · Jun 1, 2019 · at 5:12
Nate Bolt, founder of qualitative UX research platform Ethnio, explains why automated tracking tools like Hotjar fall short of genuine qualitative research.
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“A lot of these tools like hot chair and even user testing to a certain extent, although they're very human focused, they're automating that feedback loop and you need to have humans watching humans use computers to really complete the design process.”
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