Hotjar's monthly customer churn rate is slightly over 5%
David Darmanin · EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin · Feb 2, 2017 · at 11:27
Hotjar founder David Darmanin specifies Hotjar's monthly gross customer churn rate during an interview with Nathan Latka.
0:00 / 0:03exact quote · 3.6s
720p mp4 · rendered on demand · StarZero watermark
“So let's say the customer churn is just slightly over five, right?”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from David Darmanin
Hotjar serves 10,000 paying customers across 180,000 websites
“So we are serving just over 10,000 customers. And yeah, you mentioned how many sites. So it's around a 180,000 now running hard job.”
B2B freemium models see higher conversion than consumer software
“When you apply the consumer model to the B to B it's, it is typically higher actually.”
Hotjar's free-to-paid conversion grows from 2% to 9% by month eight
“In the first month that someone signs up, we see roughly a conversion of two percent. And then over, let's say six, seven, eight months, it goes all the way up. It fluctuates anywhere in the region of eight percent, nine percent.”
Staying bootstrapped removes pressure to prematurely monetize a freemium community
“We've been approached by VC firms, we've received offers, but we like to think that it's an advantage for us to not take funding for now, purely because it removes any pressure for us to monetize that freemium, that community model that we have, right?”