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Oscar Nelson

COO, Proof Analytics · 1 appearance on the record.

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founderexecutive

Oscar Nelson is the former CEO and co-founder of Musqot Marketing Technology, an enterprise marketing performance management SaaS application. Following Musqot's acquisition, he became Chief Operating Officer at Proof Analytics.

15statements → 9claims → 2claims resolved → 3.67/5average certainty → 1.13/5average debate potential →

1 supported 0 partly supported 1 contradicted 7 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 2 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 2 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Oscar argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Muscat Acquires Customer Volume as a Salesforce AppExchange OEM Partner
“We do get, we are an OEM partner of Salesforce, so you can find Muscat on the Salesforce AppExchange, and we get a lot of customers from there, but I would say”
Oscar Nelson Nov 5, 2017 ▶ 10:56 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Their most notable contradicted claim

Assertion Contradicted
Muscat Raised $1.2 Million From Angels, an Accelerator, and a Fund
“We've raised 1.2 million so far, so just seed stage yet. We've raised from 10 different angels and one accelerator and a seed fund.”
Oscar Nelson Nov 5, 2017 ▶ 16:27 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Oscar Nelson on measured tape to publish a rate. This says nothing about how they speak.

Everything Oscar Nelson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Onboarding SaaS Customers Takes Identical Internal Effort Regardless of Deal Size
“We found that it takes almost the same effort from us to onboard a new customer, even if they're small or large. So our sort of support and onboarding effort is, is the same.”
Oscar Nelson Nov 5, 2017 ▶ 8:06 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Insight
Complex SaaS Tools Suffer Churn on Small Teams but Scale Exceptionally
“We actually did see some early churn from the smallest teams, simply because it's quite a sort of deep, sophisticated product, and if you're only two or three guys collaborating in your marketing team you simply don't get enough value out of it. But whereas, i…”
Oscar Nelson Nov 5, 2017 ▶ 8:35 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Passes $100K MRR, Driven Equally by New and Existing Accounts
“We passed a 100,000 MRR recently, and what we've done is basically grow, half of our growth I would say roughly comes from new customer acquisitions, the other half comes from Existing customer base”
Oscar Nelson Nov 5, 2017 ▶ 6:11 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Disclosure
Muscat Reports a Fully Weighted CAC of $20,000 Per Customer
“20, 20,000 per customer, if you include everything.”
Oscar Nelson Nov 5, 2017 ▶ 12:58 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Has Never Lost a Large Enterprise Customer
“What we do know is that the big customers are more happy. So we've never lost a big client. And they keep buying more.”
Oscar Nelson Nov 5, 2017 ▶ 14:46 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Maintains Net Negative Revenue Churn
“Logo. Revenue churn is negative.”
Oscar Nelson Nov 5, 2017 ▶ 15:34 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Contradicted
Muscat Raised $1.2 Million From Angels, an Accelerator, and a Fund
“We've raised 1.2 million so far, so just seed stage yet. We've raised from 10 different angels and one accelerator and a seed fund.”
Oscar Nelson Nov 5, 2017 ▶ 16:27 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat's Average Annual Contract Value Reaches $25,000
“Average is about 25,000 dollars. Annual. Yeah, annual. And that's the average. We have customers that are well into six figures, and then we have some very, very small businesses as well that pays way less than that.”
Oscar Nelson Nov 5, 2017 ▶ 2:44 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Disclosure
Founders Invested $100,000 Each in Personal Savings to Bootstrap Muscat
“Not, not that much, just like a 100,000 dollars each or so.”
Oscar Nelson Nov 5, 2017 ▶ 4:04 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Generated $100,000 in Revenue During 2015
“So I think twenty-fifteen, it was just a 100,000 dollars or something like that.”
Oscar Nelson Nov 5, 2017 ▶ 5:03 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Achieved $500,000 in Total Revenue in 2016
“Twenty-sixteen was, I guess the first Commercial year, and I think we had half a million dollars in total revenues last year.”
Oscar Nelson Nov 5, 2017 ▶ 5:10 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Disclosure
Muscat Targets a $3 Million ARR Run Rate by December 2017
“Well, we have a target of three million. And we'll see if we get there.”
Oscar Nelson Nov 5, 2017 ▶ 5:37 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Currently Serves Around 60 Customers
“We have around 60 customers”
Oscar Nelson Nov 5, 2017 ▶ 7:04 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Supported
Muscat Acquires Customer Volume as a Salesforce AppExchange OEM Partner
“We do get, we are an OEM partner of Salesforce, so you can find Muscat on the Salesforce AppExchange, and we get a lot of customers from there, but I would say”
Oscar Nelson Nov 5, 2017 ▶ 10:56 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Disclosure
Muscat Spends $20,000 Monthly on External Marketing and Paid Ads
“So we have, on a monthly average, we spend between two, 20, 20 grand 20,000 US dollars on external marketing of various sorts. And then sometimes it's only bought advertising. Sometimes it's a big event, for example, a trade show or anything.”
Oscar Nelson Nov 5, 2017 ▶ 14:09 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space

Appearances (1)

EpisodeDateSpeaking time
834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space Nov 5, 2017 12m
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