Disclosure certainty 3/5 debate potential 1/5

Founders Invested $100,000 Each in Personal Savings to Bootstrap Muscat

Oscar Nelson · 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space · Nov 5, 2017 · at 4:04

Oscar Nelson, co-founder and CEO of SaaS Muscat, discusses how he and his co-founder financed the company's initial bootstrapping phase.

0:00 / 0:04exact quote · 4.7s
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“Not, not that much, just like a 100,000 dollars each or so.”

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More from Oscar Nelson

Insight
Onboarding SaaS Customers Takes Identical Internal Effort Regardless of Deal Size
“We found that it takes almost the same effort from us to onboard a new customer, even if they're small or large. So our sort of support and onboarding effort is, is the same.”
Oscar Nelson Nov 5, 2017 ▶ 8:06 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Insight
Complex SaaS Tools Suffer Churn on Small Teams but Scale Exceptionally
“We actually did see some early churn from the smallest teams, simply because it's quite a sort of deep, sophisticated product, and if you're only two or three guys collaborating in your marketing team you simply don't get enough value out of it. But whereas, i…”
Oscar Nelson Nov 5, 2017 ▶ 8:35 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Passes $100K MRR, Driven Equally by New and Existing Accounts
“We passed a 100,000 MRR recently, and what we've done is basically grow, half of our growth I would say roughly comes from new customer acquisitions, the other half comes from Existing customer base”
Oscar Nelson Nov 5, 2017 ▶ 6:11 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Disclosure
Muscat Reports a Fully Weighted CAC of $20,000 Per Customer
“20, 20,000 per customer, if you include everything.”
Oscar Nelson Nov 5, 2017 ▶ 12:58 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Has Never Lost a Large Enterprise Customer
“What we do know is that the big customers are more happy. So we've never lost a big client. And they keep buying more.”
Oscar Nelson Nov 5, 2017 ▶ 14:46 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Not checkable as stated
Muscat Maintains Net Negative Revenue Churn
“Logo. Revenue churn is negative.”
Oscar Nelson Nov 5, 2017 ▶ 15:34 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
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