The Ledger
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Onboarding SaaS Customers Takes Identical Internal Effort Regardless of Deal Size
“We found that it takes almost the same effort from us to onboard a new customer, even if they're small or large. So our sort of support and onboarding effort is, is the same.”
Complex SaaS Tools Suffer Churn on Small Teams but Scale Exceptionally
“We actually did see some early churn from the smallest teams, simply because it's quite a sort of deep, sophisticated product, and if you're only two or three guys collaborating in your marketing team you simply don't get enough value out of it. But whereas, i…”
Muscat Passes $100K MRR, Driven Equally by New and Existing Accounts
“We passed a 100,000 MRR recently, and what we've done is basically grow, half of our growth I would say roughly comes from new customer acquisitions, the other half comes from Existing customer base”
Muscat Reports a Fully Weighted CAC of $20,000 Per Customer
“20, 20,000 per customer, if you include everything.”
Muscat Has Never Lost a Large Enterprise Customer
“What we do know is that the big customers are more happy. So we've never lost a big client. And they keep buying more.”
Muscat Raised $1.2 Million From Angels, an Accelerator, and a Fund
“We've raised 1.2 million so far, so just seed stage yet. We've raised from 10 different angels and one accelerator and a seed fund.”
Muscat's Average Annual Contract Value Reaches $25,000
“Average is about 25,000 dollars. Annual. Yeah, annual. And that's the average. We have customers that are well into six figures, and then we have some very, very small businesses as well that pays way less than that.”
Founders Invested $100,000 Each in Personal Savings to Bootstrap Muscat
“Not, not that much, just like a 100,000 dollars each or so.”
Muscat Generated $100,000 in Revenue During 2015
“So I think twenty-fifteen, it was just a 100,000 dollars or something like that.”
Muscat Achieved $500,000 in Total Revenue in 2016
“Twenty-sixteen was, I guess the first Commercial year, and I think we had half a million dollars in total revenues last year.”
Muscat Targets a $3 Million ARR Run Rate by December 2017
“Well, we have a target of three million. And we'll see if we get there.”
Muscat Acquires Customer Volume as a Salesforce AppExchange OEM Partner
“We do get, we are an OEM partner of Salesforce, so you can find Muscat on the Salesforce AppExchange, and we get a lot of customers from there, but I would say”
Muscat Spends $20,000 Monthly on External Marketing and Paid Ads
“So we have, on a monthly average, we spend between two, 20, 20 grand 20,000 US dollars on external marketing of various sorts. And then sometimes it's only bought advertising. Sometimes it's a big event, for example, a trade show or anything.”