Assertion certainty 4/5 debate potential 1/5

Kale: AppZen's fully loaded CAC is under $18,000

Anant Kale · EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale · Jul 28, 2016 · at 7:53

Anant Kale, founder and CEO of AppZen, discusses unit economics and sales efficiency with Nathan Latka.

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“So, so far the CAC has been a little less than 18,000 dollars.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Opinion
Kale: Co-founder equity splits should never be 50/50 in business
“So it's, I don't think it's ever 50 50 in, in any kind of business.”
Anant Kale Jul 28, 2016 ▶ 14:03 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
Assertion Not checkable as stated
Kale: AppZen grew revenue twelvefold in 11 months
“So we grew about you know, 12 times in the last 11 months or so.”
Anant Kale Jul 28, 2016 ▶ 3:58 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
Assertion Not checkable as stated
Kale: AppZen's average annual prepaid contract is $50,000
“Yes, so our average contracts that we sign these are all annual prepaid contracts, and the average size is around 50,000 dollars.”
Anant Kale Jul 28, 2016 ▶ 4:58 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
Disclosure
Kale: AppZen has raised $3 million in total funding
“But we have raised a total of about three million dollars so far.”
Anant Kale Jul 28, 2016 ▶ 5:43 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
Assertion Not checkable as stated
Kale: AppZen has experienced zero customer churn to date
“We haven't had any churn so far, which is great.”
Anant Kale Jul 28, 2016 ▶ 6:56 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
Disclosure
Kale: AppZen's $2M round was valued close to $10M pre-money
“Very, very close.”
Anant Kale Jul 28, 2016 ▶ 10:01 EP 369: 22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale
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