Hildreth: Crisp avoids LTV metric because churn is so low
Adam Hildreth · 1224 CrispThinking passes $10m in ARR helping Enterprise Manage Social Media · Nov 30, 2018 · at 14:01
Adam Hildreth, founder and CEO of Crisp Thinking, explains why his enterprise SaaS company avoids using customer lifetime value metrics.
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“We don't at the moment because our churn is so low and it's annualized and they're recurring and it's not a product that tends to leave it. So it said it's a, it would be a bad number for us to be looking at.”
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“So we work with Coca-Cola. We work with Disney. We work with Chanel. So again, large global brands.”
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“Yeah, we'll be above ten million. Annualized, yeah.”
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“AI does all the heavy lifting for 99% of the content, and sometimes we just verify it with a human to make sure that AI isn't making those mistakes.”
Hildreth: Crisp Thinking operates profitably while reinvesting all profits into growth
“And today we are essentially profitable. Albeit that we push all profits back into the growth as you'd expect.”