Disclosure certainty 4/5 debate potential 2/5

Ironside: CommercialTribe does not track LTV on internal monthly dashboards

Paul Ironside · 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually · Apr 1, 2019 · at 18:01

CommercialTribe founder and CEO Paul Ironside explains how the company uses customer lifetime value (LTV) for board reporting rather than day-to-day operations.

0:00 / 0:14exact quote · 14.8s
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“You know, I think we do that more when we're kind of talking to the board and thinking about, you know outside, you know, investors will look at the LTV component. Candidly, it's not one of the things that we're actually using on kind of the monthly dashboard internally.”

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More from Paul Ironside

Assertion Not checkable as stated
Ironside: CommercialTribe annual contract values range from $25k to $500k
“I would say that our, you know, it ranges from about, you know, 25, 35,000 dollars on an annual basis up to, you know, four or 500,000 dollars a year.”
Paul Ironside Apr 1, 2019 ▶ 4:56 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
Assertion Supported
CommercialTribe has raised about $12M in paid-in venture capital
“About 12,000,012 million paid in capital to date.”
Paul Ironside Apr 1, 2019 ▶ 7:38 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
Disclosure
CommercialTribe uses revolving debt lines from SVB and Square 1
“So we work with both the Silicon Valley Bank and square one and so forth. And we take out, you know, revolving debt lines deadlines and things of that nature just to you know, protect the equity side of things.”
Paul Ironside Apr 1, 2019 ▶ 8:15 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
Assertion Not checkable as stated
CommercialTribe reaches nearly 50,000 active sales executives on its platform
“So there are probably now close to 50,000 individual sales executives that are now leveraging commercial tribe.”
Paul Ironside Apr 1, 2019 ▶ 8:58 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
Assertion Not checkable as stated
CommercialTribe serves approximately 200 enterprise customer accounts
“It's probably closer in the 200 range.”
Paul Ironside Apr 1, 2019 ▶ 9:51 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
Disclosure
CommercialTribe targets $500K-$750K rep quotas with 6-9 month ramp times
“We have traditional quotas that can range depending on, you know, tenure of individual five to seven hundred and fifty million dollars in terms of net new product bookings. And we can look to get somebody to scale and to ramp, you know, arguably within a six t…”
Paul Ironside Apr 1, 2019 ▶ 11:42 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually
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