Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q had all kinds of different LOIs at different times. There were some I should have probably moved forward with. There were others that I should have said no to, but, um, yeah, I'm, I'm glad we got out of that space. I'll just leave it at that. Um, so why get into, walk me through what you're doing today. So what's the company do and how do you make money?
A Yeah, SaaS model, um, you know, we work on annual subscriptions, and we solve this sort of, um, niche problem in B to B email marketing. So if you send any volume of email to leads and customers, you know, whether you're sending them webinar invites or following up on white papers, what happens after your email sends go out is you get a bunch of replies back. You get, like, out-of-office messages and notifications that somebody's changed jobs. Those things just happen, right? Um, and then you get people who actually want to talk to you. Um, and that's happening more and more. So Siftrock is basically managing and mining all of those replies. So we take the hand raisers, the real people that want to talk to you. We send them to the sales rep. We look at the out of office messages for signatures. We look at the left companies to clean your database. Um, so this, this process that just works behind the scenes to basically help you automate and kind of improve your process, uh, after the send.
AI assessment note: “Yeah, SaaS model, um, you know, we work on annual subscriptions”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Okay. And, and so I love the products, but I'm also curious about like how you ended up here or So you said de facto CEO. There's a lot of words in that bio, which means usually some shit hit the fan and you had to come in. I mean, what happened? Why'd you come in as co-founder or CEO?
A I wish there was a juicy story about that shit hitting the fan, but I, I, you know, I use the Jason Lemkin ex post facto CEO because I came in as co-founder, as CEO after the company had been founded. Um, it's a really cool story actually. Uh, the company was founded in, uh, December, 2014. Okay. Yeah, so he'd been running it for about two years, um, solo. Um, so, you know, one guy, a technical guy, uh, also very entrepreneurial, super impressed. I mean, can you imagine, right? He built the product. He validated with early customers. He sold early customers. He iterated the product. He built multiple integrations solo. And he just got to a point where it was like, Hey, either I need a co-founder to handle sales and marketing and help me take this to the next level, or I need to sell the business.
AI assessment note: “I came in as co-founder, as CEO after the company had been founded.”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q able to put your mind back in this mode after, you know, I mean, you guys raised north of 25, thirty million, I think, at Simply Measured. I mean, it's a very different thing to grow with that kind of capital behind you versus the mindset you're in now. I mean, have you done anything to shift your mindset that way, or no, it's easier than I'm making it sound?
A Uh, it's hard sometimes. I mean, I think, um, but I like it because it keeps you, it keeps you humble, right? Like, I have to write a copy for the website. I have to design images for our LinkedIn ads, right? Like, I am, I have my hands in the weeds of the operation, and I love that, and I did that a lot at Simply Measured in the early days, and I love doing that, so I think so much learning comes from that, and doing it for, you know, a second time, effectively, is, you Is awesome, and I'm sort of relearning things I learned seven, eight years ago. Um, it was a mindset shift, right, versus having a big team, and having an EA, and having somebody manage your calendar, and right, just like all the little things, I think, and, and, um, it's definitely taken a shift, but I settled back into it pretty quickly, because I think this is where I'm most comfortable, actually.
AI assessment note: “it's definitely taken a shift, but I settled back into it pretty quickly”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q What that, what that conversation with your first sales, I mean, what did that sound like? I mean, was she asking questions like, where am I getting the leads from? And you're going, well, here's your commission structure. Here's a target ACV. Like, get me into that conversation.
A Yeah. Yeah. Um, she's, she's very bright. So she asked all of those questions. Um, luckily we had the, the personal relationship cause we'd worked together. She had been at simply measured, then went on to a different company. So, um, Fortunate that we had a history to sort of draw on, and I said, hey, look, here's the sacrifices I'm making to do this. Here's my confidence in the business, and, you know, like, why don't you take the leap, and let's see what happens, um, and, and luckily, you know, we were able to, um, sort of set up a commission structure where she was, um, benefiting pretty quickly, um, from actually closing business, so she then, I think, bought in pretty quick, uh, after that.
AI assessment note: “she asked all of those questions. Um, luckily we had the, the personal relationship”
