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Ariel Assaraf

Co-Founder and CEO, Coralogix · 1 appearance on the record.

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founderexecutiveengineer@ArielAssaraf ↗LinkedIn ↗coralogix.com ↗

Assaraf co-founded Coralogix in 2014, leading it from an early-stage log-analytics tool into a full-stack cloud observability platform that has raised over $300 million. Prior to founding Coralogix, he served in the Israel Defense Forces' Unit 8200 and worked in quality architecture and integration at Verint Systems.

18statements → 12claims → 0claims resolved → 3.94/5average certainty → 1.56/5average debate potential → ≈4.0/5argument clarity, estimated → 1said about them ↓

1 not yet assessed 11 not checkable as stated how the 12 claims stand · each chip opens the sources

1 prediction · 11 assertions · 3 insights · 2 disclosures · 1 what if · every statement was checked. The prediction and assertions are the 12 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ariel argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ariel Assaraf on measured tape to publish a rate. This says nothing about how they speak.

Everything Ariel Assaraf said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

What-if
Assaraf: Coralogix would have shut down under a top US VC
“If our seed round was with like an American top VC, we would have shut down for sure. Like they shut us down. They won't even ask.”
Ariel Assaraf Nov 1, 2021 ▶ 16:13 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Prediction Open · timeframe Nov 2026
Assaraf: Salesforce, Confluent, and Snowflake will enter observability
“I actually mentioned that Salesforce, I think, will get in our space some way, somehow, and I think I'm fluent. We'll also step into the observability space. I think also Snowflake will get there because it's just that makes no sense for companies that control…”
Ariel Assaraf Nov 1, 2021 ▶ 25:28 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Insight
Assaraf: Most DevSecOps Engineers Are Just DevOps Engineers Given Security Duties
“So everyone talk about DevSecOps, but there aren't really many DevSecOps engineers. Many of them are just DevOps engineers that got a new responsibility to secure the cloud.”
Ariel Assaraf Nov 1, 2021 ▶ 21:04 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Insight
Assaraf: Mandatory Military Service Filters Israeli Youth into Optimal Careers
“There's something when everyone has to get enlisted to the army that kind of ranks people on what they like to do and should do in life when they're 18, which makes decisions easier.”
Ariel Assaraf Nov 1, 2021 ▶ 1:50 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Insight
Assaraf: Observability data grows faster than revenue at 5x to 10x
“What we tell our customers and our investors in the previous round was data grows faster than revenue. So you'll see any company you're covering, you'll notice, like you'll ask them and they'll give you the most insane KPI of growth. If you ask them how much d…”
Ariel Assaraf Nov 1, 2021 ▶ 2:49 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: Coralogix received tens-of-millions acquisition offer in early 2019
“We got an acquisition offer. And that was for a few tens of millions. That's beginning of 2019.”
Ariel Assaraf Nov 1, 2021 ▶ 6:30 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: Coralogix raised $10M at valuation matching buyout offer
“It was a ten million dollar round, the same valuation of the acquisition offer.”
Ariel Assaraf Nov 1, 2021 ▶ 10:25 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Disclosure
Assaraf: Coralogix passed on higher valuations to optimize round structure
“So actually one thing that we've done in both that round and this one after was not go after the higher, the highest valuation, even when we got it. But to optimize to the structure of round that we felt that is the best for us.”
Ariel Assaraf Nov 1, 2021 ▶ 14:58 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Coralogix: Net retention rate exceeds 130% in 2021
“So since the beginning of this year, over a 130%.”
Ariel Assaraf Nov 1, 2021 ▶ 23:44 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Disclosure
Assaraf: Coralogix had zero revenue and zero customers for three years
“So the first three or four years, the company was zero revenue, zero customers. It was almost shut down.”
Ariel Assaraf Nov 1, 2021 ▶ 4:06 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: Coralogix had $300k and five employees at near-shutdown in 2017
“300,000 dollars. At the end of 20 17 were five people.”
Ariel Assaraf Nov 1, 2021 ▶ 5:08 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: Coralogix reached $20k–$25k MRR within five months of restructuring
“Within the four or five months, we got to like 20, 25,000 of monthly recurring.”
Ariel Assaraf Nov 1, 2021 ▶ 5:49 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: TechCrunch's $400M Coralogix valuation report was roughly accurate
“We actually did not disclose any valuation to them and said that we cannot disclose but they guessed, which was roughly around the number.”
Ariel Assaraf Nov 1, 2021 ▶ 16:58 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Coralogix: Top 100 enterprise accounts average $80K-$85K ACV
“The top 100 are roughly at a 80, 85 ACV.”
Ariel Assaraf Nov 1, 2021 ▶ 22:20 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Coralogix: 25 accounts pay over $100K and 5 pay over $500K
“We have 25 accounts over a 100,005 accounts over 500,000.”
Ariel Assaraf Nov 1, 2021 ▶ 22:33 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Coralogix: Gross churn in 2021 is under 2%
“Gross churned this year, less than two percent.”
Ariel Assaraf Nov 1, 2021 ▶ 23:52 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: An employee invested $100K personal cash in Series A
“In the A round, one of the employees brought a 100,000 dollars from home and bought.”
Ariel Assaraf Nov 1, 2021 ▶ 27:29 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019
Assertion Not checkable as stated
Assaraf: 80% of Coralogix Board Members Are Former Military Pilots
“In our board, we actually have 80% of the board members are pilots in, in their past.”
Ariel Assaraf Nov 1, 2021 ▶ 1:37 Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

The other half of the tape: Ariel Assaraf's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

tap a year for its mentions
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2022 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019 Nov 1, 2021 24m
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