Andy Cook

Co-founder & CEO, Tettra · 1 appearance on the record.

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founderexecutiveoperator@AndyGCook ↗LinkedIn ↗tettra.com ↗

Andy Cook is the co-founder and CEO of Tettra, an internal knowledge base and team wiki platform founded in 2015. Prior to Tettra, he co-founded Rentabilities and worked as a product manager at HubSpot.

12statements → 4claims → 1claims resolved → 3.92/5average certainty → 1.17/5average debate potential →

0 supported 0 partly supported 1 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 6 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted

Cook: The Slack Fund requires startups to have institutional capital

“We didn't take Slack fund money because they have a requirement where you have to have institutional capital, which we haven't raised any institutional capital, so we can't raise from them.”

Andy Cook Aug 26, 2022 ▶ 8:57 How Tettra hit $1m ARR for its internal knowledge base tool

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andy Cook on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Andy Cook said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted

Cook: The Slack Fund requires startups to have institutional capital

“We didn't take Slack fund money because they have a requirement where you have to have institutional capital, which we haven't raised any institutional capital, so we can't raise from them.”

Andy Cook Aug 26, 2022 ▶ 8:57 How Tettra hit $1m ARR for its internal knowledge base tool

What-if

Andy Cook: I probably would have only raised $300K starting out

“If I were to start over again, I probably would have raised like 300 K maybe enough just to fund like, you know, life, maybe one other engineer, and they just kept it small and scrappy until we got to the point where we're making enough money just to fund it o…”

Andy Cook Aug 26, 2022 ▶ 11:11 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Cook: HubSpot co-founder Brian Halligan invested in Tettra

“Brian Didn't miss out on it because he invested in Tetra.”

Andy Cook Aug 26, 2022 ▶ 2:29 How Tettra hit $1m ARR for its internal knowledge base tool

Insight

Andy Cook: Creating four pages and inviting two users yields 50% conversion

“So the activation event for us is creating four pages and inviting two team members. If you do those two things, you in the, sorry, in the first like 10 days, if you do those two things, you generally have a 50% chance of converting.”

Andy Cook Aug 26, 2022 ▶ 11:57 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Andy Cook: Tettra hit $60,139 in monthly revenue at end of June

“60,139 at the end of June.”

Andy Cook Aug 26, 2022 ▶ 12:36 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Andy Cook: 48% of Tettra's revenue growth came from upgrades

“So, 48% of our revenue in the last 12 months came from upgrades, and 52% came from new accounts.”

Andy Cook Aug 26, 2022 ▶ 13:01 How Tettra hit $1m ARR for its internal knowledge base tool

Assertion Not checkable as stated

Cook: Tettra reached -3.42% net MRR churn last month

“Yeah, our net MRR like churn last month was -3.42%.”

Andy Cook Aug 26, 2022 ▶ 13:48 How Tettra hit $1m ARR for its internal knowledge base tool

Assertion Not checkable as stated

Cook: 95% of Tettra's top 100 customers use Slack

“95% of our top, top 100 MRR customers use Slack.”

Andy Cook Aug 26, 2022 ▶ 15:06 How Tettra hit $1m ARR for its internal knowledge base tool

Assertion Not checkable as stated

Cook: Tettra averages roughly $110 monthly revenue per account

“Our pubs are like average driven per account is about a 110 dollars. So it's like 1300 dollars per year.”

Andy Cook Aug 26, 2022 ▶ 5:33 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Andy Cook: Tettra has raised $1.6 million to date

“We raised 1.6 million.”

Andy Cook Aug 26, 2022 ▶ 10:48 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Andy Cook: Tettra has 535 paying customers

“We have 535 right now.”

Andy Cook Aug 26, 2022 ▶ 11:42 How Tettra hit $1m ARR for its internal knowledge base tool

Disclosure

Andy Cook: Tettra grew revenue 67% over the past year

“So we've grown 67% over the last year.”

Andy Cook Aug 26, 2022 ▶ 12:49 How Tettra hit $1m ARR for its internal knowledge base tool

Appearances (1)

Episode	Date	Speaking time
How Tettra hit $1m ARR for its internal knowledge base tool	Aug 26, 2022	9m

Andy Cook

The record, in short

Their most notable contradicted claim

How they sound: not measured why? →

Appearances (1)

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