Assertion certainty 4/5 debate potential 1/5

Cook: Tettra averages roughly $110 monthly revenue per account

Andy Cook · How Tettra hit $1m ARR for its internal knowledge base tool · Aug 26, 2022 · at 5:33

Andy Cook is the co-founder and CEO of internal knowledge base tool Tettra. He discusses Tettra's SaaS pricing and customer economics with Nathan Latka.

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“Our pubs are like average driven per account is about a 110 dollars. So it's like 1300 dollars per year.”

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Assertion Contradicted
Cook: The Slack Fund requires startups to have institutional capital
“We didn't take Slack fund money because they have a requirement where you have to have institutional capital, which we haven't raised any institutional capital, so we can't raise from them.”
Andy Cook Aug 26, 2022 ▶ 8:57 How Tettra hit $1m ARR for its internal knowledge base tool
What-if
Andy Cook: I probably would have only raised $300K starting out
“If I were to start over again, I probably would have raised like 300 K maybe enough just to fund like, you know, life, maybe one other engineer, and they just kept it small and scrappy until we got to the point where we're making enough money just to fund it o…”
Andy Cook Aug 26, 2022 ▶ 11:11 How Tettra hit $1m ARR for its internal knowledge base tool
Disclosure
Cook: HubSpot co-founder Brian Halligan invested in Tettra
“Brian Didn't miss out on it because he invested in Tetra.”
Andy Cook Aug 26, 2022 ▶ 2:29 How Tettra hit $1m ARR for its internal knowledge base tool
Insight
Andy Cook: Creating four pages and inviting two users yields 50% conversion
“So the activation event for us is creating four pages and inviting two team members. If you do those two things, you in the, sorry, in the first like 10 days, if you do those two things, you generally have a 50% chance of converting.”
Andy Cook Aug 26, 2022 ▶ 11:57 How Tettra hit $1m ARR for its internal knowledge base tool
Disclosure
Andy Cook: Tettra hit $60,139 in monthly revenue at end of June
“60,139 at the end of June.”
Andy Cook Aug 26, 2022 ▶ 12:36 How Tettra hit $1m ARR for its internal knowledge base tool
Disclosure
Andy Cook: 48% of Tettra's revenue growth came from upgrades
“So, 48% of our revenue in the last 12 months came from upgrades, and 52% came from new accounts.”
Andy Cook Aug 26, 2022 ▶ 13:01 How Tettra hit $1m ARR for its internal knowledge base tool
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