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Scott Brinker

Editor & Analyst, chiefmartec · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

authoranalystfounderexecutive@chiefmartec ↗LinkedIn ↗chiefmartec.com ↗Wikipedia ↗

Scott Brinker created the annual Marketing Technology Landscape supergraphic and authored the books Hacking Marketing and The New Automation Mindset. He previously co-founded software company ion interactive and led the app partner program at HubSpot.

7statements → 2claims → 2claims resolved → 3.86/5average certainty → 1.29/5average debate potential → 17said about them ↓

1 supported 1 partly supported 0 contradicted how the 2 claims stand · each chip opens the sources

2 assertions · 2 opinions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 2 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Scott argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Brinker: The first MarTech landscape chart was just a conference slide
“I started that chart because I had a speaking engagement at a conference and I was going to speak to them about, you know, this marketing technologist role of technologists invading the marketing department.”
Scott Brinker Jun 14, 2017 ▶ 8:06 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Scott Brinker on measured tape to publish a rate. This says nothing about how they speak.

Everything Scott Brinker said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Brinker in 2017: Content management is undergoing a headless CMS revolution
“I mean, that that whole group right now is going through this, like, headless CMS you know, revolution, this idea of really taking over, like, API-driven content management, you know.”
Scott Brinker Jun 14, 2017 ▶ 11:29 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Insight
Brinker: CRM storage trends to zero, but orchestration retains massive value
“So I think if you look at the absolute fundamental, hey, we're going to have customer records in some sort of centralized database, yes, we can say that element, you know, is going to trend towards zero, is every, You know, data infrastructure offering out the…”
Scott Brinker Jun 14, 2017 ▶ 12:42 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Assertion Partly supported
Brinker: MarTech supergraphic includes roughly 3,600 to 3,800 logos
“Like 3638 hundred.”
Scott Brinker Jun 14, 2017 ▶ 1:35 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Disclosure
Brinker: Ungating the MarTech supergraphic drove millions of impressions
“It's millions, and part of it is you know, I early on made the decision that I wasn't looking to somehow directly monetize this myself, so I've widely encouraged people to distribute it.”
Scott Brinker Jun 14, 2017 ▶ 4:46 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Disclosure
Brinker: Researched MarTech landscape entirely solo until bringing in help
“So in previous years, I've done it entirely by myself. Frankly, because yeah, actually, I mean, like you have in your experience with interviewing all these SaaS companies, I find actually researching all these companies firsthand is so educational and getting…”
Scott Brinker Jun 14, 2017 ▶ 1:46 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Assertion Supported
Brinker: The first MarTech landscape chart was just a conference slide
“I started that chart because I had a speaking engagement at a conference and I was going to speak to them about, you know, this marketing technologist role of technologists invading the marketing department.”
Scott Brinker Jun 14, 2017 ▶ 8:06 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Opinion
Brinker: Trello is the duct tape of the world
“Ah, I love Trello. It's like the duct tape of the world at this point.”
Scott Brinker Jun 14, 2017 ▶ 15:22 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker

The other half of the tape: Scott Brinker's own voice is left out of every number here. Other people bring the name up 17 times in 7 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 15Raviv Turner 1Lars Ganagal 1

Every mention by year

tap a year for its mentions
0010320620172018201920202021202220232024episodesmentions
03620172018201920202021202220232024episodes it came up in
001.533620172018201920202021202220232024episodesmentions per episode
2024 1 mention in 1 episode
2017 16 mentions in 6 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Br Jun 14, 2017 7m
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