Scott Brinker, creator of the ChiefMartec marketing technology landscape graphic, discusses how he transitioned from unpaid talks to paid keynote speaking.
0:00 / 0:11exact quote · 11.5s
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“I started that chart because I had a speaking engagement at a conference and I was going to speak to them about, you know, this marketing technologist role of technologists invading the marketing department.”
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Opinion
Brinker in 2017: Content management is undergoing a headless CMS revolution
“I mean, that that whole group right now is going through this, like, headless CMS you know, revolution, this idea of really taking over, like, API-driven content management, you know.”
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Insight
Brinker: CRM storage trends to zero, but orchestration retains massive value
“So I think if you look at the absolute fundamental, hey, we're going to have customer records in some sort of centralized database, yes, we can say that element, you know, is going to trend towards zero, is every, You know, data infrastructure offering out the…”
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AssertionPartly supported
Brinker: MarTech supergraphic includes roughly 3,600 to 3,800 logos
“Like 3638 hundred.”
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Disclosure
Brinker: Ungating the MarTech supergraphic drove millions of impressions
“It's millions, and part of it is you know, I early on made the decision that I wasn't looking to somehow directly monetize this myself, so I've widely encouraged people to distribute it.”
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Disclosure
Brinker: Researched MarTech landscape entirely solo until bringing in help
“So in previous years, I've done it entirely by myself. Frankly, because yeah, actually, I mean, like you have in your experience with interviewing all these SaaS companies, I find actually researching all these companies firsthand is so educational and getting…”
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Opinion
Brinker: Trello is the duct tape of the world
“Ah, I love Trello. It's like the duct tape of the world at this point.”
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